1. “
2.0”
,

2. T24
?

3. 2013
5
14 ,

4. , t24
.
,
,
,
t24
Lv7.
“
”
2.0
DSLR
“
”
“
”
“
”

5. ‘
2012. 9.25
2012. 10. 4
{
> SNS
’
}

6. : 5093
: 3304
LTE
: 875

7. 54%
70%

8. 72%
8
1000

9. &
&
“Musical Fitting Room”

10. +
!
,
!
2.0
7 step process
Branding
Planning
Organizing
Measuring
Listening
Building
Publishing
Networking

11. 1
“2009
”
Planning
/
/
Building
/

12. 2
“2010
”
Planning
KPI
Building
Measuring
Publishing
BWM Mini Belux "Fan the Frame"

13. 3
“2011
Branding
”
Planning
Measuring
Building
Publishing
Networking
Samsung (Europe) "Out of Box"

14. 4
“2012
Branding
”
Planning
Organizing
Measuring
Listening
Building
Publishing
Networking

15. 5
~

17. :

18. ,
On Facebook Billion we’ve got:
Facebook “2 alone photo uploads
-a monthphotos 70 million a day…”
4,600+ - nearly
-USA TODAY 8/09
95+ videos
- 500,000+ “likes”*
- 90,000+ “comments”*
(*just in the last 6 months)

19. ,

21. Fan First