060514 Camp IT: Leveraging & Transforming Big Data: What Every IT Leader Needs to Know

© 2014 PSC Group, LLC

Big Data Today


Agenda – Big Data

v Complexities of Terabyte Storage

v Storage Array Networks

v Ultra-Fast Networking Requirements

v Data Warehouse Basics

v Analytics Tool Recommendations – Hadoop?

v Ad-hoc Reporting

v Back-up Strategies


v Complexities of Terabyte Storage

v Storage Array Networks

v Ultra-Fast Networking Requirements

v Data Warehouse Basics

v Analytics Tool Recommendations

v Ad-hoc Reporting

v Back-up Strategies

Agenda – Big Data

stop thinking
like a geek


For Production

From Consumption

Our Focus needs to be on

Information Consumption



We exist to help
others make
better decisions.



Real vs. Perceived Value

If we just provide the INFORMATION…

v Do we care if the message is received?

v Do we care if the message is understood?

v Do we care if the proper action is taken?

v Are we JUST providing information or are we
helping the business to achieve a result?


What is our
Delivering Information

CONDUIT

COMMUNICATOR

PARTNER

Describing a Situation

Guiding the User

Knowledge

Information

Wisdom


What is our
Delivering Information

CONDUIT

COMMUNICATOR

PARTNER

Describing a Situation

Guiding the User

Knowledge

Information

Wisdom

Better Relationship

between Business & IT


Seems Logical…
but it’s just not that easy



Impediments to Success

v Statistics

v Assumptions

v Attention

v Perception

v Motivation

v Extreme Speed

v Information
Overload


Compelling Inﬂuences


Statistics of Statistics

v Who has taken a statistics class?

v Who has applied the scientiﬁc method at work?

v Who wishes their staff would?

v Who has recently done a Chi-squared test?

v Who has recently peformed a t-test?

v Who has done a correlation analysis?

v Who has done a regression analysis?


A man is described as

meek, shy, tidy and helpful…

Is he more likely to be a

librarian or a farmer?


Statistics FAIL


Statistics FAIL

Don’t Assume the People with the
Statistics Understand Statistics


Statistics Success

v Large Global Insurance Firm

v Large Investments/Improvements in Network

v Perceived Network Sluggishness by Users

v Sr. Management Getting Negative Feedback

v We Executed a Large Statistical Analysis

v Compared Technical Data User Surveys

v Suprising Statistically Signiﬁcant Finding!


Popcorn Proﬁtability


Popcorn Proﬁtability

Don’t ASSUME that the data

you need doesn’t’ already exist

in processed (not BIG) and proven
formats


Genetics HFT?


Genetics HFT?

Don’t ASSUME

your answers

Are at the tail end of

Massive Computatations!


Attention?


Paying Attention?

In our distracted world, people
often miss critical changes


What Letter Is This?


What Letter Is This?

C

T


Are you sure?

C

T

T

E


Are you sure?

C

T

T

E

CONTEXT is VERY IMPORTANT


Motivation

DistractionsCONFLICTS
Choices


In 60 Seconds…

v  1 new deﬁnition in urban dictionary

v  1600+ reads on Scribd

v  13,000+ hours of music streaming on Pandora

v  12,000+ new ads posted on Craigslist

v  370,000+ minutes of voice calls on Skype

v  98,000+ Tweets

v  320+ new Twitter accounts

v  100+ new LinkedIn accounts

v  1 new associatedcontent article published

v  6,600+ new pictures uploaded on Flikr

v  50+ WordPress downloads

v  125+ WordPress plugin downloads

v  695,000+ Facebook status updates

v  79,364 Facebook wall posts

v  510,040 Facebook comments

v  1,700+ Firefox downloads

v  694,445 Google search queries

v  168 million emails are sent

v  60+ new blogs

v  1,500+ new blog posts

v  70+ domains registered

v  600+ new YouTube videos

v  25+ hours of duration of new YouTube videos

v  100+ questions asked on the Internet

v  40+ questions answered on the Internet

v  13,000+ iPhone applications downloaded

v  20,000+ new posts on Tumblr


Which one would you read?


The Pace of Business is
Incredibly Fast


It’s all about
processing the Past

INFORMATION

predicting the
Future

Observing the Present

KNOWLEDGE

WISDOM

The VELOCITY
of Information is Increasing

CONTEXT facilitates consumption

DELIVERY method favors speed


All Efﬁcient Systems/Processes
want Matching Velocities


Don’t let Precision
Slow You Down


Information
Velocity

is a function
of
ACCURACY,
CONTEXT

and

DELIVERY


Information Overload


Multi-Tasking?


Our Changing World


The Real Deal?


Training vs. Frequency

TRAINING
FREQUENCY OF EXECUTION


Zombie Systems


500mph?


In-Race Adjustments


v A simple business process is running a race

v A simple metric is the distance x(t) you cover

v To measure success you need to know your position
at time t

v In order to improve you need to know distance and
time… which gives you velocity v(t) = δx/δt

v And if you take that one step further you get
acceleration a(t) = δv/δt

v This is great because changes in acceleration are an
early warning system – Predictive Analytics!

WARNING!

Calculus Content


Context, Context, Context

Business Processes Time, Location, etc.

Interpret Present

Visually Interpret Results Reveal Change!

It’s all about TIME

Velocity, Accuracy Half-Life

Split Times Training

Information that is useful DURING the race

CLEAR

EASY

RELEVANT

ACTIONABLE



Location

GPS

Proximity

Social Network

Tools

You were on
ﬁre tonight!



Technology alone does not provide context

CONTEXT is the product of

Environment Information

Right TIME, Right PLACE, Right PERSON



Inside Sales - Quoting

Accounts Receivable Clerk

Customer


The focus should be on the
business processes
NOT the Technology

v Do you have a written inventory of key
business processes?

v Do you know expected completion times?

v Do you collect any split-times?

v Do you benchmark against others?

v Do you benchmark internally?


Split-Times
are the Key to
RESULTS


number sense


Big Data number sense

v 12 Days

v 32 Years

v 32,000 Years


v 12 Days ≈ 1 Million Seconds

v 32 Years ≈ 1 Billion Seconds

v 32,000 Years ≈ 1 Trillion Seconds

Big Data number sense


$10,000


$1 Million


$100 Million


$1 Billion


$1 Trillion


Our National Debt

060514 Camp IT: Leveraging & Transforming Big Data: What Every IT Leader Needs to Know

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060514 Camp IT: Leveraging & Transforming Big Data: What Every IT Leader Needs to Know