Jeroen Segers from Exser presented at the Servitization for manufacturing session at the Service Innovation Congres 2010 (DC10) in Almere, the Netherlands.

1. Servitization for manufacturing: from products to services November 2th 2010 - Almere Jeroen.segers@exser.nl +31 6 24 234 008

2. Goals of today Discuss the importance of service innovation for manufacturers (servitization) Create awareness through examples and newest scientific insights Present the Exser Servitization Initiative programme VERTROUWELIJK CONCEPT 2

3. Agenda 14.00-14.10u Introduction - Jeroen Segers - Exser Servitization Initiative 14.10-14.45u Scientific introduction - Prof. dr. Andy Neely Cambridge University 14.45-15.20u Ahrend: from manufacturing supplier to providing new product service combinations - Remond van Rijn 15.20-15.55u IBM: from hardware/software supplier towards a complete “Smarter Planet ICT company" - Kees Donker - IBM 15.55-16.00u Closing & short wrap-up session Andy Neely 3

4. Exser programmE 4 Exser Servitization Initiative

5. Problem & background Product Service Systems: Traditional products alone cannot make the difference any more Increasing complexity (because of specialisation) and dynamic value networks require new approaches …. But appropriate knowledge, methods and tools are lacking … 5

6. Goals Research Programme ESI To make the development of new product service systems more successful and more efficient. New knowledge, methods, tools and new research facilities will help companies to be more profitable Through a multidisciplinairy cooperation of industry, knowledge institutes (universities) and government 6

7. Intended consortia partners Manufacturing industries which try to switch to a more services oriented strategy 7 And many more.. 7

8. Three research topics Topic B: Topic A: Topic C: SERVICE PROVIDERS CUSTOMERS (AND END USERS) NEW SERVICE OFFERING Organisation (transition) 8

9. Demand (Problem) based approach: Work Packages will be defined together with consortia partners Actielijn B: Actielijn A: Actielijn C: Organisatie (transitie) WP: WP: WP: WP: WP: WP: Export van diensten WP: SME’s and Servitization (ism met Syntens) 9

10. Thank you for your attention, we are sure you will get inspired to start great product-service combinations today! 10

11. Agenda 14.00-14.10u Introduction - Jeroen Segers - Exser Servitization Initiative 14.10-14.45u Scientific introduction - Prof. dr. Andy Neely Cambridge University 14.45-15.20u Ahrend: from manufacturing supplier to providing new product service combinations - Remond van Rijn 15.20-15.55u IBM: from hardware/software supplier towards a complete “Smarter Planet ICT company" - Kees Donker - IBM 15.55-16.00u Closing & short wrap-up session Andy Neely 11

12. Agenda 14.15-14.25u Introduction - Jeroen Segers - Exser Servitization Initiative 14.25-15.00u Scientific introduction - Prof. dr. Andy Neely Cambridge University 15.00-15.35u Ahrend: from manufacturing supplier to providing new product service combinations - Remond van Rijn 15.35-16.10u IBM: from hardware/software supplier towards a complete “Smarter Planet ICT company" - Kees Donker - IBM 16.00-16.15u Closing & short wrap-up session Andy Neely 12