Since Facebook opened its platform in 2007, we've developed many ways of enabling JustGiving users to fundraise with Facebook apps, and our latest app enables people to donate without leaving Facebook and is optimised for encouraging sharing.

1. JustGiving and Facebook – an appy love story Jonathan Waddingham, @jon_bedford Product manager @JustGiving

2. Obligatory slide about the size of Facebook’s network (pretty big)

3. Why Facebook is important to us 28% Percentage of traffic from Facebook in last month 17% Percentage of donation revenue from Facebook in last month

4. Facebook Like buttons and JustGiving 61,567 Number of likes from 29 September to 4th December 26,981 Number of visits from links that were liked YAY 1 like = 3 visits

5. We even have a *rough* ROI If 6 likes = 1 donation 1 like ~ 1/6th of a donation Average donation from Facebook is £21 1 like ~ £3.50 £203,000

6. My page www.justgiving.com/no-whey

7. The JustGiving Facebook app v1 735k users http://apps.facebook.com/justgiving

8. The JustGiving Facebook app v2 36k users http://apps.facebook.com/justgivingapp

9. The JustGiving Facebook app v3 http://apps.facebook.com/jgdonation

10. *social commerce* (for buzzword bingo fans)

11. It’s all about the sharing

12. Brucie Bonus – donations from pages

13. Questions?

14. Carry on the conversation Jonathan Waddingham jonathan@justgiving.com @jon_bedford @justgiving http://blog.justgiving.com slideshare.net/jwaddingham