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Digital Marketing Trends and Strategies
1.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. In digital space no one can hear you scream. Inbound Marketing 2014, 8th July 2014 John Watton | Director, Digital Marketing EMEA, Adobe | @jwatton
2.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton2
3.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. 3 The average consumer is exposed to marketing messages per day. Source: Mashable Email Infographic, Nov 2012 @jwatton
4.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. The average social post has a half-life of Source: SEOmoz blog, Feb 2013 mins @jwatton4
5.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. 5 In the time it took you to read this sentence, 20 millionemails have been sent. @jwatton
6.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton6
7.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton7
8.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton8 To be heard you need Automation
9.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. Segmentation is dead Male 30-40 Male 30-40 Male 30-40 Male 30-40 Male 30-40 Male 30-40 Male 30-40 Female Homeowner Female Homeowner Female Homeowner Female Homeowner Female Homeowner Female Homeowner Female Homeowner College Educated With kids College Educated With kids College Educated With kids College Educated With kids College Educated With kids College Educated With kids
10.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. Behaviour-based marketing 1 By Profile 2 By Preference 3 By Now? ? @jwatton10
11.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. To be heard you need Maths @jwatton11
12.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. Digital = Data @jwatton12
13.
© 2014 Adobe
Systems Incorporated. All Rights Reserved.
14.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. To be heard you need Creativity @jwatton14
15.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. GREAT marketing is all about CONFIDENCE 15 To have the confidence to Not talk about US Be HUMAN Pick a HOT issue Have a STRONG opinion Be CONTROVERSIAL Be INDEPENDENT Take a RISK Have some FUN @jwatton
16.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. Click Baby Click @jwatton16
17.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. Post box @jwatton17
18.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton18
19.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton19
20.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. “The report of my death was an exaggeration” - Mark Twain, telemarketing, direct mail, events, email etc. etc. @jwatton20
21.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton21
22.
© 2014 Adobe
Systems Incorporated. All Rights Reserved.
23.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton23
24.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton24
25.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton25 To be heard YOU need to Transform
26.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. 26 Art + ScienceThe NEW Marketer @jwatton
27.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. Curiosity + Change + Risk = The Perfect Recruit @jwatton27
28.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. things you can actually do tomorrow @jwatton28
29.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. buy a piece of wearable tech @jwatton29
30.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton30
31.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton31
32.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. write a blog @jwatton32
33.
© 2014 Adobe
Systems Incorporated. All Rights Reserved.
34.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton34
35.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton35
36.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. Share like hell @jwatton36
37.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. The Value Exchange INSPIRE INFORM ACCESS RELATE FACILITATE AMPLIFY SEEK Source : 1000 heads @jwatton37
38.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. do the opposite @jwatton38
39.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. What am I? 48mUK users 21 hrsper week (+1m in 2013) @jwatton39
40.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton40
41.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. In digital space no one can hear you scream. @jwatton41
42.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton42
43.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. @jwatton43
44.
© 2014 Adobe
Systems Incorporated. All Rights Reserved. Photo acknowledgements Slide 2 : http://www.moviedevil.com/images/bd/Q3GkV4xqsB.jpg Slide 3 : http://latestfunnypics.blogspot.co.uk/2012/01/kittens-and-puppies.html Slide 31 : http://glass-apps.org/google-glass Slide 32 : http://www.makeuseof.com/tag/fitbit-flex-vs-jawbone-up-a-comparative-review/ Slide 38 : http://www.utahpeoplespost.com/2014/05/scientists-create-living-organism-with-alien- dna/ Slide 40 : http://www.sky.com/tv/show/alan-partridge/gallery/reasons-to-watch Slide 42 : http://www.strong-island.co.uk/2011/06/13/summer-at-the-big-screen-e-t/ @jwatton44
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