nToklo’s market-leading Social Gateway tools and groundbreaking Recommendations Engine are designed to help online retailers sell more by empowering consumers to share their in-store shopping experience with peers and friends – whilst they shop. Founded in 2009 by ITHR Consulting in London, nToklo passionately believe in making online commerce truly social and that, by doing so, retailers can create a more personal and meaningful experience for their customers, attracting more visitors, ensuring that they come back for more, and – ultimately – making it easier for customers to spend money on their sites.

1. How Might This Look?
Personalised Avail trending content and
recommendations user information User Activity
Purchase
Browse Content
Avail live activity Allow users to comment Search
Wishlist
data on your site.
Content Rate
Review Opinion
Comments
Recommend
Allow users to Share Social
recommend. Follow - topic
Follow - user
Connect with user(s)
e
uc
[friends]
sa
Gather user opinions ...
t
cre
and reviews. ...more
Se
Leverage users existing Personalised Recommendations Containers: data driven information based on time
social networks.
Content
&
Topics
Allow users to
meaningfully connect with
their peers. Opinions
People

2. Lets say you’re looking at your
average eCommerce product page.
I see all these reviews but which one can I really There’s the product image, product
trust. It would be nice to know who has similar
taste and opinion to me?...a review with some details and a list of user reviews.
credibility.
Then you ask yourself…
Item X
Product description
€ price
My purchase history
E D C B A
Me today I'm considering item X
Promoted similar user reviews.
nToklo can identify similar users based on
Item X Similar users to you had this to say a number of criteria. Highlighting these
Purchase history Product description reviews helps generate credibility of the
nToklo is aware of the users reviews for the user and develops the peer
purchase history and those of € price to peer community..
similar users.
Customer Reviews
C B A Item Y P
X
Dwight Great product but lost 2 stars because of colour.
Item Highlight products
E D A W
X
Customer Reviews Highlight to the similar products that you
Lucy I can recommend this. will recognise as items you’ve previously
Item Y W P purchased, so that you might relate these
X
users to your opinion and teste
Jack Don't bother, only barely does what it claims.
Item Pluto is not a planet!!
C Z P
X
Andrew It's ok, its what you would expect for something
like this although not very exciting.
Item Y Z
X
Pheobe Fantastic - everyone should have one of these.
C B Item Z
D
X
Rupert This is the third one I've bought. I can't imagine
not having this item.
Item
D W
X
Jessica I found the orange box to be a great help with
walking the dog!
Next

3. Lets say you’re looking at your
average eCommerce product page.
I see all these reviews but which one can I really There’s the product image, product
trust. It would be nice to know who has similar
taste and opinion to me?...a review with some details and a list of user reviews.
credibility.
Then you ask yourself…
Item X
Product description
€ price
My purchase history
E D C B A
Me today I'm considering item X
Promoted similar user reviews.
nToklo can identify similar users based on
Item X Similar users to you had this to say a number of criteria. Highlighting these
Purchase history Product description reviews helps generate credibility of the
nToklo is aware of the users reviews for the user and develops the peer
purchase history and those of € price to peer community..
similar users.
Customer Reviews
C B A Item Y P
X
Dwight Great product but lost 2 stars because of colour.
Item Highlight products
E D A W
X
Customer Reviews Highlight to the similar products that you
Lucy I can recommend this. will recognise as items you’ve previously
Item Y W P purchased, so that you might relate these
X
users to your opinion and teste
Jack Don't bother, only barely does what it claims.
Item Pluto is not a planet!!
C Z P
X
Andrew It's ok, its what you would expect for something
like this although not very exciting.
Item Y Z
X
Pheobe Fantastic - everyone should have one of these.
C B Item Z
D
X
Rupert This is the third one I've bought. I can't imagine
not having this item.
Item
D W
X
Jessica I found the orange box to be a great help with
walking the dog!

4. So now you’re interested in a user, as you see they have reviewed a product
you’re interested in, and you like their opinion.
Its worth seeing their view on other products to see if you have similar views,
taste, and opinion.
Item X
Product description
Follow like minded opinion peers.
€ price These opinions will show first when
available to improve confidence
when shopping. Follow like minded opinion peers.
Where users find a peer with similar
opinion and reviews allow them to
follow each other for confidence
ratings and reviews.
Great product but lost 2 stars because of colour.
Similar users to you had this to say
Jessica Me
Follow Jessica
I liked the colour of this box, it's also very square
which is a good thing in a box. Follow
Cancel Done
Awful!...don't get this, only gave it one star
'cause I like pink
Everyone needs a blue square somewhere,
yellow squares are rubbish!
Other products Dwight has bought
Customer Reviews
If Red is your colour then this is not a bad
option. Worth a go but not as good as the blue.
I like this option. I have bought several of these
to give out as gifts to my friends and they all like
it.
more...
Next

5. So now you’re interested in a user, as you see they have reviewed a product
you’re interested in, and you like their opinion.
Its worth seeing their view on other products to see if you have similar views,
taste, and opinion.
Item X
Product description
Follow like minded opinion peers.
€ price These opinions will show first when
available to improve confidence
when shopping.
The product page is vastly improved! ...more engaging
Similar users to you had this to say
with synchronous peer support.
There are more social features that nToklo can add…
Customer Reviews

6. Request a review.
Allow users to engage with their
peers on your site by requesting a
review. The activity is posted to the
activity stream and those who are
following.
Request a review
Recommend.
Allow users to recommend content
Recommend to their peers, friends or just in
Item X Recommend
Product description Item X general. This activity is onsite but
Me
can also push out to social networks.
€ price To the Topic
To your connections
The product page is vastly improved! ...more engaging Cancel Done
Similar users to you had this to say
with synchronous peer support.
There are more social features that nToklo can add…
Feedback.
Social activity that feeds back in to
the recommendation engine.
Customer Reviews
Personalised recommendations.
Relevant content recommendations
for this user, related to this product
Other items you may be interested in
item.
Product Product Product Product Product
description description description description description
€ price € price € price € price € price
Next

7. What does this mean for the rest of the online retail site?
Looking at your standard eCommerce category page, lets say the music Category “Rock ‘n Roll”.
Content catalogue
▶ Item 1
▶ Item 2
▼ Item 2.1
▼ Item 2.2
▶ Item 3
Item 3.1
▼ Rock 'n Roll
▶ Item 3.2.1
▶ Item 3.2.2 Product Product Product Product
▶ Item 4 description description description description
▶ Item 5 € price € price € price € price
▶ Item 6
▶ Item 7
Product Product Product Product
description description description description
€ price € price € price € price
Product Product Product Product
description description description description
€ price € price € price € price

8. Topics
nToklo allows you to editorially create
Whatcontent recommendations
Personalised recommendations.mean for the rest of the online retail site?
Relevant
does this topics, typically named as key parent
categories from the catalogue
for this user, related to this although these could be anything Follow a Topic of interest.
Looking at your standard eCommerce category page, letsactivity to follow a Topic
Category.
say the user. music Category “Rock ‘n Roll”.
Using nToklo, allow users
and present topic to
the around which users may find interest.
Integrated with eCRM can be used to keep
users informed of your brand in a non-
intrusive opt-in.
Personalised recommendations Topic: Rock 'n Roll Follow
Activity Stream
Content catalogue
Activity streams.
Lucy rated Item X Item
▶ Item 1 Product X
nToklo provides Activity
Product Product Product
▶ Item 2 description description description description
Lucy I can recommend this.
streams for the site or specific
▼ Item 2.1
Topics that can be used to
€ price € price € price € price Dwight has requested
show selected user and site
▼ Item 2.2 an Item review, can
Dwight you help? activity.
▶ Item 3
Item 3.1 Another item X has just sold,
thats 3 today!
▼ Rock 'n Roll
▶ Item 3.2.1 Pheobe rated Item X B
▶ Item 3.2.2 Product Product Product Product Pheobe Fantastic - everyone
▶ Item 4 description description description description
should have one of these.
▶ Item 5 € price € price € price € price more...
Trending information.
▶ Item 6
nToklo decimates the data
▶ Item 7
Top 10 selling items this week
into readily available charts of
trending information based
1 Item on Topics or site activity.
Product Product Product Product € price
description description description description
2 Item
€ price € price € price € price € price
3 Item
€ price
4 Item
Product Product Product Product
€ price
description description description description
5 Item
€ price € price € price € price € price
more... Me
Follow Jessica
Cancel Done
Find friends Jessica
Lindsey
We've found some of your friends on
Connect wizard. the site - select those you would like
Leverage users existing social to follow?
connections - not create a new social Cancel Done
network. nToklo provides
functionality for users to find their Next
friends on existing social networks.

9. All this activity may be brought to render on the homepage for a more personalised, engaging user experience.
User Activity
Note – all activity information is public
domain in the first instance as users are
Personalised recommendations Users I'm following actively posting reviews, comments etc.
There is no concern of privacy here.
Jessica reviewed Item X Item
X
Jessica I found the orange box to
be a great help with
Product Product Product Product Product Product
description
walking the dog!
description description description description description
Yesterday 16h47
€ price € price € price € price € price € price
Jessica recommended Item
Item Q Q
Jessica 14/08/2011 10h01
Menu Social and content activity.
Neal reviewed Item T Item These social and peer support elements
▶ Item 1 T create a more engaging shopping and
▶ Item 2 Neal Brilliant!! social experience for your users with your
▶ Item 3 Product Product Product Product
14/08/2011 11h27 brand.
description description description description more...
▶ Item 4
▶ Item 5 € price € price € price € price
▶ Item 6
Topics I'm following
▶ Item 7
goto... Activity
Rock 'n Roll 123
Product Product Product Product
description description description description Kitchenware 14
€ price € price € price € price Road bikes 234
Next