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Inconvenient	
  Laws	
  of	
  Physics	
  
 and	
  the	
  Mobile	
  Experience	
  
           John	
  Schmidt	
  
 John.Schmidt@Inven1ngMostly.com	
  
What	
  is	
  to	
  be	
  done?	
  
Don’t:	
  
✘  wait	
  for	
  it	
  to	
  get	
  magically	
  be>er	
  
✘  bet	
  on	
  a	
  Star	
  Trek-­‐esque,	
  deus	
  ex	
  machina,	
  resolu1on	
  

Do:	
  
✔	
  consider	
  the	
  weight	
  of	
  every	
  element	
  and	
  opera1on	
  you’re	
  trying	
  to	
  move/
     execute	
  over	
  the	
  air	
  
✔	
  try	
  to	
  measure	
  ping,	
  upload	
  and	
  download	
  speeds,	
  not	
  just	
  at	
  launch,	
  but	
  
     throughout	
  the	
  experience,	
  and	
  look	
  for	
  ways	
  to	
  op1mize	
  and	
  react	
  based	
  
     upon	
  changes	
  in	
  the	
  quality	
  of	
  connec1on	
  
✔	
  carefully	
  consider	
  buffering,	
  caching	
  and	
  pre-­‐loading,	
  when	
  possible	
  

                                              Thanks!	
  
                               John	
  Schmidt,	
  InvenAng	
  Mostly	
  LLC	
  
                              John.schmidt@invenAngmostly.com	
  

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Inconvenient Laws of Physics and the Mobile Experience

  • 1. Inconvenient  Laws  of  Physics   and  the  Mobile  Experience   John  Schmidt   John.Schmidt@Inven1ngMostly.com  
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. What  is  to  be  done?   Don’t:   ✘  wait  for  it  to  get  magically  be>er   ✘  bet  on  a  Star  Trek-­‐esque,  deus  ex  machina,  resolu1on   Do:   ✔  consider  the  weight  of  every  element  and  opera1on  you’re  trying  to  move/ execute  over  the  air   ✔  try  to  measure  ping,  upload  and  download  speeds,  not  just  at  launch,  but   throughout  the  experience,  and  look  for  ways  to  op1mize  and  react  based   upon  changes  in  the  quality  of  connec1on   ✔  carefully  consider  buffering,  caching  and  pre-­‐loading,  when  possible   Thanks!   John  Schmidt,  InvenAng  Mostly  LLC   John.schmidt@invenAngmostly.com