JWT 10 Trends for 2012 Executive Summary
In our seventh annual year-end forecast of trends for the near future , continued economic uncertainty, new technology and the idea of shared responsibility are at the center of or driving many of our trends. JWT’s 10 Trends for 2012 report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year and specifically for this report. Trends don’t happen in isolation. They tend to intersect and work in tandem with each other, as you’ll see here. And many are extensions or outgrowths of trends we formerly spotted; after all, trends with real significance can’t be assigned to just one calendar year. The trends explored here, which we believe have significant weight and momentum, indicate shifts that are likely to be with us for a while.
