3. Class Goal 1. 다양한 쌍방향 서비스 사례과 환경들을 살펴봄에 따라 이에 대한 발전방향을 알수 있다. 2. 서비스 디자인 방법론을 이해할 수 있다. 3. 서비스 디자인 방법론을 활용한 사용자 관찰을 통해 새로운 서비스 아이디어를 도출할 수 있다. 4. 도출된 아이디어를 바탕으로 새로운 서비스 디자인을 설계할 수 있다. 5. 최종적으로 Feasible한 쌍방향 서비스 프로토타입을 완성할 수 있다.
4. Today’s Goal Super mega fun happy class What is service design? Why am I here? How to group?
5. Service Design Keyword Discover customer latent needs Research/observation technique Co-creation/Converged Service Visualization Standardization Integration/Unification Insight/Key findings Empathy Stakeholder and user experience Front stage/back stage Service Prototyping
6. What you think about Service design? Discover customer latent needs Research/observation technique Co-creation/Converged Service Visualization Standardization Integration/Unification Insight/Key findings Empathy Stakeholder and user experience Front stage/back stage Service Prototyping
7. What you think about Service design? From your own perspective and view/word Can you describe what service design is? And, Why are you here?
8. For Next week Choose any graphics/case studies/Movies which describe your own service design Tell us why you like it and what you like most Present it in interactive way! HTML PPT Prezi Flash
9. Make 3 groups Not with friends Not with lover(s) Not with same background Not with family Group Name/Catch phrase