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                                                 Building a Community within a Corporation
                                                      Solutions Linux – March 2010




SL 2010 – Building A Community Within A Corporation
                                                            1
Introduction
                                                      IT Consultant – Coach for Leaders
                                                      In IT for more than 22 years
                                                      Lead EDS Linux and Open Source Community
                                                      (800+ members)
                                                      Managed EDSource, EDS awarded projet
                                                      aimed at applying Open Source Development
                                                      practices within EDS
                                                      Lead EDS FOSS Governance body
                                                      Core member of EDS CoP leaders Forum
                                                      Managed Geeks at Linagora



                                                      mailto:jyreynaud@gmail.com
                                                      http://jyreynaud.wordpress.com/
                                                      http://fr.linkedin.com/in/jyreynaud



SL 2010 – Building A Community Within A Corporation
                                                                            2   18/03/2010
It's about a Journey ...

   1. Late Evening in the Office
   2. Find Sponsors
   3. Define Objectives
   4. Create the Coreteam
   5. Get into Action
   6. Keep the Motivation up
   7. Settle in the « Corposphere »
   8. You are a Man now !
   9. Walk to the Corporation
   10. Avoid the sharks !




SL 2010 – Building A Community Within A Corporation
                                                      3   18/03/2010
Late Evening in the Office ...
  •Fall 2003
  •Toulouse, SW of France
  •Small agency in a Big US Company (130 000+ employees)
  •Microsoft and Proprietary oriented (Alliances)
  •Communities of Practices
  •Small Unix Community
  •EDS Fellows
  •Late evening in the Office ...




SL 2010 – Building A Community Within A Corporation
                                                      4   18/03/2010
Find the Right Sponsors … for the Community


•High enough in the management chain
•Influential
•Not too visible
•Able to « break the rules »
•Ready to take some risks
•Take care of their motivations not yours




SL 2010 – Building A Community Within A Corporation
                                                      5   18/03/2010
Select the Leaders, Define the Objectives
•The Leader must be a true Leader already
•They must have good « track records »
•They are the link between the Community and the Corporation
•They should be « Corp » at the beginning
•They will change as the Community mature




•Define simple objectives
•Align with the Corporate Strategy (the best you can)
•Publish them everywhere
•Act accordingly
SL 2010 – Building A Community Within A Corporation
                                                      6   18/03/2010
Activity is Life ...
•Communicate by all means your members use
 • Corporate website
 • Corporate mailing lists
 • Community Leaders
 • Call your friends


•Feed the Community (not the troll)
 • One email per day at least
 • Projects
      – Amistad
      – OpenCoE
      – Ring


                                                      … Silence is Death
SL 2010 – Building A Community Within A Corporation
                                                        7   18/03/2010
Moderate, Manage, Lead, …

           ●
               Use the tools used by the community
           ●
               Listen
           ●
               Be positive
           ●
               Be focused
           ●
               Be patient
           ●
               Be courageous
           ●
               Be honest
           ●
               Be collective
           ●
               Be active, silent is death
           ●
               Break the rules
           ●
               Be provocative


                                                      … Motivate
SL 2010 – Building A Community Within A Corporation
                                                              8    18/03/2010
(Basic on Motivations)
•16 Motivations
•5 centers where motivation operates
•5 motivational expressions
•6 pillars of motivation
•Associated behaviors – verbal & non-verbal
•How-to trigger specific motivations
•Typical associations of motivations
•Motivational profile




SL 2010 – Building A Community Within A Corporation
                                                      9   18/03/2010
We are Here to Stay
•JOSS : the place to get news from the open source world
•RING : the place to create and share assets
•Monday Morning Thoughts : the ritual
•EDSource Monthly Newsletter : our corporate newsletter




SL 2010 – Building A Community Within A Corporation
                                                      10   18/03/2010
Here Comes Maturity


      •Drive Energy
      •Clarify Objectives
      •Explicit Roles & Processes
      •Find Borderline
      •Make Room for Leaders to Emerge
      •Co-Lead




SL 2010 – Building A Community Within A Corporation
                                                      11   18/03/2010
Success Stories Pave the Way to Corporation
•Business Impact
 • Java Desktop System : Save Money to EDS ($ 1M)
 • EDSource : Deliver Reusable Assets
 • Open Source Support : Small success stories




•Corporate Recognition
 • Open Source Forum : First step to Governance
 • Open Source Lead Technologist : Someone officially takes care of
    Open Source
 • Open Source Governance Body : Open Source in the mainstream


SL 2010 – Building A Community Within A Corporation
                                                      12   18/03/2010
… Up to the Award (2008)




SL 2010 – Building A Community Within A Corporation
                                                      13   18/03/2010
Danger !

•Corporate take over
•Change Communication Channels & Tools
•Change Community usage
•Move to … somewhere else




SL 2010 – Building A Community Within A Corporation
                                                      14   18/03/2010
Dreamteam
•Igor : French Debian Geek (my mentor)
•Raphaël : French Debian Geek
•Christophe : French Erlang Geek
•Charles : US Midrange Hosting Leader
•Erik : Knowledge Management Leader
•Mark : US Linux 390 Hosting Leader
•Franco : EMEA Midrange Hosting Leader
•John : US Manager and visionary
•Engelbert : German Linux Geek
•François : French Geek (pingouin)
•Marc : French Geek (my sting)
•Serge : France SW Manager (my Boss)
•Remo : Java & Open Source Capability Manager (my second Boss)
•Marilyn : Community of Practice Leader (sponsor)
•JR : Application Engineering Manager (sponsor)
•Sue : Microsoft Alliance Partner (sponsor)
•Tom : Fellow and visionary (sponsor)
•Chris : Fellow (sponsor)


 And Many others ...

SL 2010 – Building A Community Within A Corporation
                                                                 15   18/03/2010
Merci !




                                  mailto:jyreynaud@gmail.com
                                  http://jyreynaud.wordpress.com/
                                  http://fr.linkedin.com/in/jyreynaud




SL 2010 – Building A Community Within A Corporation
                                                      16

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Building a Community Within A Corporation

  • 1. Bonjour ! Building a Community within a Corporation Solutions Linux – March 2010 SL 2010 – Building A Community Within A Corporation 1
  • 2. Introduction IT Consultant – Coach for Leaders In IT for more than 22 years Lead EDS Linux and Open Source Community (800+ members) Managed EDSource, EDS awarded projet aimed at applying Open Source Development practices within EDS Lead EDS FOSS Governance body Core member of EDS CoP leaders Forum Managed Geeks at Linagora mailto:jyreynaud@gmail.com http://jyreynaud.wordpress.com/ http://fr.linkedin.com/in/jyreynaud SL 2010 – Building A Community Within A Corporation 2 18/03/2010
  • 3. It's about a Journey ... 1. Late Evening in the Office 2. Find Sponsors 3. Define Objectives 4. Create the Coreteam 5. Get into Action 6. Keep the Motivation up 7. Settle in the « Corposphere » 8. You are a Man now ! 9. Walk to the Corporation 10. Avoid the sharks ! SL 2010 – Building A Community Within A Corporation 3 18/03/2010
  • 4. Late Evening in the Office ... •Fall 2003 •Toulouse, SW of France •Small agency in a Big US Company (130 000+ employees) •Microsoft and Proprietary oriented (Alliances) •Communities of Practices •Small Unix Community •EDS Fellows •Late evening in the Office ... SL 2010 – Building A Community Within A Corporation 4 18/03/2010
  • 5. Find the Right Sponsors … for the Community •High enough in the management chain •Influential •Not too visible •Able to « break the rules » •Ready to take some risks •Take care of their motivations not yours SL 2010 – Building A Community Within A Corporation 5 18/03/2010
  • 6. Select the Leaders, Define the Objectives •The Leader must be a true Leader already •They must have good « track records » •They are the link between the Community and the Corporation •They should be « Corp » at the beginning •They will change as the Community mature •Define simple objectives •Align with the Corporate Strategy (the best you can) •Publish them everywhere •Act accordingly SL 2010 – Building A Community Within A Corporation 6 18/03/2010
  • 7. Activity is Life ... •Communicate by all means your members use • Corporate website • Corporate mailing lists • Community Leaders • Call your friends •Feed the Community (not the troll) • One email per day at least • Projects – Amistad – OpenCoE – Ring … Silence is Death SL 2010 – Building A Community Within A Corporation 7 18/03/2010
  • 8. Moderate, Manage, Lead, … ● Use the tools used by the community ● Listen ● Be positive ● Be focused ● Be patient ● Be courageous ● Be honest ● Be collective ● Be active, silent is death ● Break the rules ● Be provocative … Motivate SL 2010 – Building A Community Within A Corporation 8 18/03/2010
  • 9. (Basic on Motivations) •16 Motivations •5 centers where motivation operates •5 motivational expressions •6 pillars of motivation •Associated behaviors – verbal & non-verbal •How-to trigger specific motivations •Typical associations of motivations •Motivational profile SL 2010 – Building A Community Within A Corporation 9 18/03/2010
  • 10. We are Here to Stay •JOSS : the place to get news from the open source world •RING : the place to create and share assets •Monday Morning Thoughts : the ritual •EDSource Monthly Newsletter : our corporate newsletter SL 2010 – Building A Community Within A Corporation 10 18/03/2010
  • 11. Here Comes Maturity •Drive Energy •Clarify Objectives •Explicit Roles & Processes •Find Borderline •Make Room for Leaders to Emerge •Co-Lead SL 2010 – Building A Community Within A Corporation 11 18/03/2010
  • 12. Success Stories Pave the Way to Corporation •Business Impact • Java Desktop System : Save Money to EDS ($ 1M) • EDSource : Deliver Reusable Assets • Open Source Support : Small success stories •Corporate Recognition • Open Source Forum : First step to Governance • Open Source Lead Technologist : Someone officially takes care of Open Source • Open Source Governance Body : Open Source in the mainstream SL 2010 – Building A Community Within A Corporation 12 18/03/2010
  • 13. … Up to the Award (2008) SL 2010 – Building A Community Within A Corporation 13 18/03/2010
  • 14. Danger ! •Corporate take over •Change Communication Channels & Tools •Change Community usage •Move to … somewhere else SL 2010 – Building A Community Within A Corporation 14 18/03/2010
  • 15. Dreamteam •Igor : French Debian Geek (my mentor) •Raphaël : French Debian Geek •Christophe : French Erlang Geek •Charles : US Midrange Hosting Leader •Erik : Knowledge Management Leader •Mark : US Linux 390 Hosting Leader •Franco : EMEA Midrange Hosting Leader •John : US Manager and visionary •Engelbert : German Linux Geek •François : French Geek (pingouin) •Marc : French Geek (my sting) •Serge : France SW Manager (my Boss) •Remo : Java & Open Source Capability Manager (my second Boss) •Marilyn : Community of Practice Leader (sponsor) •JR : Application Engineering Manager (sponsor) •Sue : Microsoft Alliance Partner (sponsor) •Tom : Fellow and visionary (sponsor) •Chris : Fellow (sponsor) And Many others ... SL 2010 – Building A Community Within A Corporation 15 18/03/2010
  • 16. Merci ! mailto:jyreynaud@gmail.com http://jyreynaud.wordpress.com/ http://fr.linkedin.com/in/jyreynaud SL 2010 – Building A Community Within A Corporation 16