Benefits of Hospitality to Corporate Ghana, Institute of Hospitality-Ghana International Branch, National Hospitality Conference, Accra-Ghana, 3rd November 2011- Facilitator- Jean Lukaz -presentation.pptx, [past chairperson], Hospitality Festival, Accra-Ghana

1. BY
JEAN LUKAZ
PAST CHAIRPERSON,
INSTITUTE OF HOSPITALITY ,
GHANA INTERNATIONAL BRANCH
Benefits of Hospitality
to Corporate Ghana
National Hospitality Conference,
3rd November, 2011
National Theater, Accra

2. Are we Servicing or Being Served?
By Jean Lukaz MIH, MTS,
Visionary Consultant,
Hospitality Business Acumen, Leadership and Administration

5. THE GIFT OF HOSPITALITY
Greek: (φιλοξενια,
a, “love of strangers,”)
The gift of hospitality is the ability to
enjoy meeting new people and
providing a warm welcome, food,
friendship, or shelter.

6. INCENTIVES
KILL THE ‘SPIRIT OF HOSPITALITY’
‘Monetized Hospitality’
cannot replace
‘the Spirit of Hospitality’

7. ESSAYS MORAL AND LITERARY
BY VICESIMUS KNOX M.A
LATE FELLOW OF ST JOHN'S COLLEGE OXFORD
VOL II- 1800
‘The days of Elizabeth have been extolled as the days of genuine hospitality
The doors were thrown open and at the found of the dinner bell all the
neighbouring country crowded to the smoking table… There was something
generous and magnificent in the idea and it gave the nobles of the land the
influence of kings over their neighbourhood…Considered in a charitable light
as affording food to the hungry it will be found a less useful mode than the
modern institutions for the accomplishment of that purpose
…The great number of houses now established for the reception of travellers
in every part of the kingdom and the expeditious modes of travelling which
render delay unnecessary have contributed to restrain that general hospitality
which opened the door to all who came’ (pp.231-232)

8. EMOTIONAL INTELLIGENCE
Goleman (1995 )
‘the capacity for recognizing our own feelings and that
of others, for motivating ourselves, for managing
emotions well in ourselves as well as others’……?It is
not enough to have a high IQ (Intelligence Quotient);
emotional intelligence is also required’

9. …‘THE CAPACITY TO
LOVE OUR NEIGHBOUR
AS OURSELVES’…

10. NGRAM VIEWER
When you enter phrases into the
Google Books Ngram Viewer, it
displays a graph showing how those
phrases have occurred in a corpus of
books (e.g., "British English", "English
Fiction", "French") over the selected
years.

11. GOOGLELABS.NGRAMS

12. GOOGLELABS.NGRAMS

13. SCOPE OF THE HOSPITALITYTOURISM INDUSTRY
13

14. CORPORATE GHANA
‘the world of COMPANIES within Ghana not under government ownership’

15. THE BENEFITS
To HOSPITALITY Industry Self-Centered-1
Serving Corporate Ghana: Receiving cash from sales

16. THE BENEFITS
To CORPORATE GHANA Self-Centered-2
Servicing Hospitality Industry: Financing &
Equipping Hospitality

17. MUTUAL BENEFITS:
A WIN-WIN SITUATION
Cor porate Ghana
Ser vicing: Financing &
Equipping Hospitality
Cor porate Ghana Being
Ser ved: by Hospitality
Industr y

18. EXTREME BENEFITS
Abuse
&
Exploitation

19. HOSPITALITY INDUSTRY DATA IS KEY

20. Data is the New Oil, Not the Oil itself

21. BUT DO WE HAVE ACCESS TO HOSPITALITY INDUSTRY
DATA???

23. THE CORPORATE HOSPITALITY
CONSUMER

24. GOOD PLANNING TO REFLECT THEIR
STRATEGIC ‘CORPORATE CHARACTER’

25. CORPORATE BREAKFAST &
LUNCH TAKE AWAY PACK

26. ARE WE ALWAYS RIGHT ABOUT
THEIR TASTES?

27. CORPORATE LEISURE TRAVEL

28. CORPORATE BUSINESS TRAVEL

29. Advertising
Eventually, the
Truth will Out!!!
Reality

30. ARE WE IGNORING THE ‘CLEAR’ SIGNS?

31. ESSAYS MORAL AND LITERARY
BY VICESIMUS KNOX M.A
LATE FELLOW OF ST JOHN'S COLLEGE OXFORD
VOL II- 1800
…The great number of houses now established for
the reception of travellers in every part of the kingdom
and the expeditious modes of travelling which render
delay unnecessary have contributed to restrain that
general hospitality which opened the door to all
who came’ (pp.232)
‘as Hospitality gets monetized,
the ‘Spirit of Hospitality’ disappears’

32. TO BENEFIT, DOES SIZE REALLY MATTER?
TNCs biting the CHUNKS out…

33. A TSUNAMI OF TNCS

34. Too Late to Avoid the
Reality

35. LETS NOT PRETEND TO
BE SOMETHING WE ARE
NOT

36. OR BURY OUR HEAD IN THE SAND

37. Or pretend not to see the
RED FLAGS

38. REDEFINITION OF THE CONSUMER

39. YOU NEVER KNOW WHAT AN
UNHAPPY CUSTOMER IS CAPABLE OF

42. …THEY’LL DEFINITELY SING YOUR PRAISES!!!

43. Ready
or
Not?
R U GRAPE OR WINE?:
READY FOR PROCESSING OR READY TO BE SERVED?

44. NEW!!
1.
2.
3.
4.
IDEAS?
LAWS 
INSTITUTIONS 
LEADERSHIP ?

45. SUCCESS & LEADERSHIP

46. SUCCESS & LEADERSHIP

48. ADAM SMITH,
‘WEALTH OF NATIONS’

49. OBAMA GHANA SPEECH
‘In the 21st century, capable, reliable and transparent
institutions are the key to success..
Africa doesn't need strongmen, it needs strong
institutions…
With strong institutions and a strong will, I know that
Africans can live their dreams in Nairobi and Lagos; in
Kigali and Kinshasa; in Harare and right here in
Accra…
You have the power to hold your leaders accountable,
and to build institutions that serve the people.’

50. INSTITUTIONS!
INSTITUTIONS!!
INSTITUTIONS!!!
1731 - Ibrahim Muteferrika- Statesman
1776 - Adam Smith- Economist
1800 - Vicesimus Knox
2009 - Barack Obama- US President

51. OUR ROLE
Invent Laws:
Tourism Bill passed into Law
Build Strong Institutions:
Ghana Tourism Authority;
GHATOF?

52. BANAL EXCUSES FOR NONPERFORMANCE
1. Lack Of Money
2. Wrong Partners/People
3. Bad Market Conditions

53. Functional fixedness is a cognitive bias that limits a person
to using an object only in the way it is traditionally used.

54. FUNCTIONAL FIXEDNESS
‘Teaching Old Dogs New Tricks’
RESISTANCE TO NEW IDEAS
AND CHANGE

55. WHAT ARE WE REALLY SELLING?
Products?
Services?
Experiences?
Spirit of Hospitality?
Ideas?

56. NATURAL ORDER OF OUR
THOUGHTS

57. REVERSED ORDER OF OUR
THOUGHTS
Simon Sinek, @TED
Conferences

58. THEORY OF
DIFFUSION OF INNOVATIONS
50% of Profits on Branding &
Marketing Communications
Mass Market/
Majority Acceptance

59. AWFUL EXPERIENCES?

60. AN UGLY SERVICE CULTURE?

61. …OR A TOLERANT SERVICE CULTURE?

62. AND WE OFTEN MISCOMMUNICATE OUR SERVICE CULTURE
NO
MONKEYS!

63. WE OFTEN RESORT TO TRICKS WHEN EXPERIENCES FAIL

64. …OR MAYBE YOU STILL THINK
SPAGHETTI GROWS ON TREES

65. …THEN WE ARE FLIRTING WITH THE DEATH OF THE
HOSPITALITY INDUSTRY

66. THERE MAY BE A WAY OUT…

67. PESSIMISM
VS.
OPTIMISM
HAVE WE BEEN FRIED YET?

68. Common Definition for Success and Failure:
“You can be anything you want to be– no limits.”
Dinosaur!
RIGHT VISION OR WRONGLY OVER-MOTIVATED?

69. ONLY ONE WAY OUT AFTER YOUR
ESCAPE…

70. You
Probably
Need New
Ways of
Keeping the
Toilet Seat
Down

71. WHICH IS BETTER: MORE, LESS
OR MORE OF LESS?
Or Maybe
MORE of
MORE…

72. IF IT IS NOT WORKING FOR YOU. THE
PROBLEM MAY BE MORE THAN
OBVIOUS…AN EASY-TO-VICTIMIZE RAT!

73. THE SITUATION IS NOT THAT BAD:
LETS INJECT SOME CREATIVITY…

74. UNORGANIZED NETWORKS:
BUMPING INTO EACH OTHER OCASSIONALLY WILL KILL THE
LOCAL HOSPITALITY INDUSTRY

75. WE HAVE TO BE
ORGANIZED!

77. Nurture great ideas not kill
them or steal them
Liberate innovation not
protect them

78. WHEN DOES THE DATA BECOME A SECRET???

79. FOR THE DAYS OF NEPOTISTIC NETWORKS ARE OVER…

80. …AND FORM USEFUL NETWORKS

81. WE NEED TO ACTIVELY CONNECT
INTO ORGANIZED NETWORKS

82. BUT IT WILL REQUIRE MUTUAL…
…as Bad Reputation is not
…IS THE BUILDING BLOCK FOF NETWORKING
Favourable for Sharing & Networking

83. AND IT WILL JUMP START US INTO
REALITY

84. WHERE ARE WE?

85. ONCE WE NETWORK, WE WILL
BECOME MORE VISIBLE AS AN
INDUSTRY

86. ‘3 LAWS OF PERFORMANCE’
BY DAVID LOGAN
‘As people see you, so they behave’

87. ……THEN WE CAN BE PROUDLY
& MUTUALLY BENEFICIAL

88. Until we get our act
together,
we cannot be of
benefit to anyone…

89. THANK
YOU