A little history of Extension focused on Seaman Knapp followed by current trends in social networking, media, community, and education.

2. What would Seaman Knapp do? Kevin Gamble Ohio State University May 29, 2007

11. Decline of Mass Media

12. The Longtail

17. The confluence of radio consolidation, iTunes, and the lack of highly targeted youth radio formats, has generated a massive tidal wave away from traditional radio toward the technology that gives control and choice of music for a reasonable price.

18. Wal-Mart is like no traditional record seller. Unlike a typical Tower Records store, which stocked 60,000 titles, an average Wal-Mart carries about 5,000 CDs. That leaves little room on the shelf for developing artists or independent labels.

20. Social Networking

24. The Come-to-Me Web

31. Read/Write Culture

39. … viewers are now watching more than 120 million videos per day on YouTube, marking the surge in demand for its “snack-sized” video fare.

41. User Generated Content

42. The Commons

44. 1. Nobody owns it 2. Everybody can use it 3. Anybody can improve it

45. Photography

46. Music and Video

48. "UC Berkeley on YouTube will provide a public window into university life which will build on our rich tradition of open educational content for the larger community."

53. This Thing We Call Work

56. When we work?

57. 42 percent of IBM's 350,000 employees rarely come in to an IBM office IBM saves $100m in real estate costs IBM has over 2000 employees working in Second Life Where we work?

61. Busy: “Show your face during all standard working hours…. The busy economy relies on face time as a proxy measure of real work.” Burst: “If you produce what you need to, we don’t care when you do it or how long it takes…. The burst economy relies on workstreaming — the flow of output that a worker creates, documented online as automatically as possible.” How we measure productivity?

65. Some Social Networking Math

68. Strong network ties <8 including family and social friends

69. 15,000 x 8 = 120,000

70. Weak tie networks 150 people

71. 150 x 15,000 = 2.25 million

73. Given these trends…

74. Ohio State University Extension helps people improve their lives through an educational process using scientific knowledge focused on identified issues and needs And this mission…

75. What strategies do we use to accomplish this mission?

76. What would Seaman Knapp do?