In depth analysis of cloud application market trend

1. Cloud Application Marketplace 2012 – 2017
URL: http://mindcommerce.com/Publications/CloudApplMkt_2012-2017.php
Contact : Kabir@mindcommerce.com
Published: Sep 2012 Pages: 51
Single User: $1,995.00 Company Wide: $4,995.00 Team License: $2,865.00
The global cloud applications marketplace is driven largely by the increasing adoption of
a variety of mobile devices including smartphones, iPhones, iPads, tablets PCs and
ultrabooks. Mobile device penetration and usage drives application demand with the
latter indicating a strong correlation with cloud adoption rates. This trend is expected to
accelerate as the lower cost of cloud application operations is a significant deployment
factor. The market is booming and will rise considerably from 2012-2017. There are
thousands of cloud applications in the market that are offered by various vendors. To
gain a competitive advantage in the cloud applications market, companies are
collaborating in the development and/or delivery of cloud-based applications.
Cloud Application Marketplace 2012 - 2017 informs decision makers and provides an
understanding of the key trends impacting the cloud application marketplace. This
research evaluates the key benefits, challenges, trends and development process
impacting the market for cloud-based applications. This study was conducted using an
objective combination of primary and secondary information including inputs from key
participants in the industry. The report includes comprehensive market and vendor
analysis as wells as forecasting through 2017.
Target Audience:
Mobile network operators
Wireless service providers of all types
Wireless/mobile infrastructure providers
Cloud infrastructure and service providers
Table of Contents:

2. 1.0 EXECUTIVE SUMMARY 6
2.0 INTRODUCTION 7
2.1 TRENDS 7
2.2 FEATURES 8
3.0 CLOUD COMPUTING CONCEPT& DYNAMICS 9
3.1 SAAS APPLICATION SERVICES 11
3.1.1 SEARCH 11
3.1.2 MAPPING 12
3.1.3 OTHER APPLICATION SERVICES 12
3.2 CLOUD CATEGORIES 13
3.2.1 SOFTWARE AS A SERVICE (SAAS) 13
3.2.2 ATTACHED SERVICES 14
3.2.3 CLOUD PLATFORMS 14
3.3 PARTS OF CLOUD APPLICATION 15
3.3.1 MODERN TOOLS 15
4.0 CLOUD APPLICATION ARCHITECTURES 18
4.1 GRID COMPUTING 18
4.2 TRANSACTIONAL COMPUTING 19
4.3 THE VALUE OF CLOUD COMPUTING 20
4.3.1 HOW FAR CAN ONE TAKE THIS? 20
4.4 THE POTENTIAL IMPACT 21
4.5 OPTIONS FOR AN IT INFRASTRUCTURE 22
4.6 THE ECONOMICS 22
4.6.1 CAPITAL COSTS 23
4.7 COST COMPARISON 24
4.8 ASSUMPTIONS 25
4.9 FAQ: CLOUD-BASED COMPUTING APPLICATIONS AND SERVICES 26
4.10 KEY COMPONENTS TO WHAT CLOUD COMPUTING CAN DO FOR YOUR BUSINESS
28
4.11 CLOUD COMPUTING BENEFITS 28
4.11.1 TECHNICAL ADVANTAGES 28
4.11.2 ADVANTAGES FOR THE USER 29
4.11.3 INFRASTRUCTURAL ADVANTAGES 29
4.11.4 ADVANTAGES FOR COMPANIES 29
4.12 ISSUES IN CLOUD COMPUTING 30
4.12.1 PRIVACY 30
4.12.2 BANDWIDTH 30
4.13 SOFTWARE AS A SERVICE (SAAS) 30
4.14 OPTIMIZING CLOUD-BASED APPLICATIONS 31
4.15 SIMPLIFYING THE BUILDING OF MOBILE APPS IN THE CLOUD 32
4.15.1 CUTTING-EDGE MOBILE APPLICATION TRENDS FOR 2012 32

3. 4.16 FORECASTING PUBLIC CLOUD ADOPTION IN THE ENTERPRISE 33
5.0 CLOUD BUSINESS FORECAST AND REVENUE 2012-2017 35
5.1 CLOUD BUSINESS PROCESS SERVICES/BUSINESS PROCESS AS A SERVICE
(BPAAS) 35
5.1.1 YOY BPAAS MARKET VALUE PROJECTION 2011 - 2017 35
5.1.2 BPAAS SECTOR WISE CAGR ESTIMATION IN REVENUE GENERATION DURING
2012 - 2017 PERIOD 35
5.1.3 CLOUD ADVERTISING REVENUE PROJECTION 2012-2017 36
5.1.4 CLOUD PAYMENT MARKET VALUE PROJECTION 2012-2017 36
5.1.5 E-COMMERCE ENABLED BPAAS BASED PLATFORM GROWTH 2012-2017 37
5.2 APPLICATION SERVICES/SOFTWARE AS A SERVICE (SAAS) 2012-2017 38
5.2.1 SAAS BASED APPLICATION MARKET VALUE 2012-2017 38
5.2.2 SECTOR WISE SAAS GROWTH CAGR DURING 2012-2017 38
5.2.3 SAAS BASED CRM MARKET VALUE PROJECTION 2012 - 2017 39
5.2.4 SECTOR WISE PROJECTION: WEB CONFERENCING, TEAMING PLATFORMS &
SOCIAL SOFTWARE SUITS 2012 - 2017 40
5.2.5 SAAS BASED ERP MARKET VALUE 2012-2017 40
5.2.6 SAAS BASED SCM MARKET VALUE 2012-2017 41
5.3 APPLICATION INFRASTRUCTURE SERVICES/PLATFORM AS A SERVICE (PAAS) 2012-
2017 41
5.3.1 PAAS MARKET VALUE 2012-2017 41
5.3.2 PAAS SUB-SEGMENT WISE CARG DURING 2012-2017 42
5.4 SYSTEM INFRASTRUCTURE SERVICES/INFRASTRUCTURE AS A SERVICE (IAAS)
2012-2017 42
5.4.1 IAAS MARKET VALUE 2012-2017 42
5.4.2 IAAS SEGMENT WISE CAGR DURING 2012-2017 43
5.4.3 THE COMPUTE SEGMENT PROJECTION 2012-2017 43
5.5 CLOUD MANAGEMENT AND SECURITY SERVICES 2012 - 2017 44
5.5.1 CLOUD MANAGEMENT & SECURITY COMPRISED MARKET VALUE 2012-2017 44
5.5.2 SECTOR WISE CAGR DURING 2012-2017 45
5.6 CLOUD ADOPTION TREND SAAS VS. IAAS VS. PAAS VS. BPAAS 2009 - 2013+ 45
5.7 APAC: CLOUD ACCELERATION INFO GRAPHICS 46
5.8 AVERAGE PROPORTION OF CLOUD APPLICATIONS BY INDUSTRY 2011 -2017 47
5.9 CLOUD INVESTMENT PERCENT BY INDUSTRY APPLICATION 2012 48
5.10 BENEFITS OF CLOUD OVER IT IN-HOUSE SERVICE 2011 - 2013+ 49
6.0 CONCLUSIONS AND RECOMMENDATIONS 51
List of Figures
Figure 1: Concept of Cloud Computing 10
Figure 2: Cloud Categories 13

4. Figure 3: A Modern Application Platform can be Viewed as having Three Parts 14
Figure 4: The Grid Application Architecture Separates the Core Application from its Data
Processing Nodes 18
Figure 5: A Transactional Application Separates an Application into Presentation,
Business Logic, and Data Storage 20
Figure 6: Comparison of Costs: Internal IT vs. Cloud 25
Figure 7: Google Insight Cloud adaption 33
Figure 8: Cloud Application Search Trends: Computer & Electronics vs. Telecom vs. Jobs
vs. Leisure 34
Figure 9: YOY BPaaS Market Value Growth Forecast 2011-2017 35
Figure 10: BPaaS Sector View CAGR in Terms of Revenue Generation 2012-2017 36
Figure 11: Cloud Advertising CAGR Revenues 2012-2017 36
Figure 12: Cloud Payments Market Value Projection 2012-2017 37
Figure 13: E-Commerce Enabled BPaaS based Platform Growth Value 2012-2017 37
Figure 14: Application Services Growth Forecast 2012-2017 38
Figure 15: Fastest Growing SaaS Area's CAGR 2012-2017 39
Figure 16: SaaS based CRM Revenue 2012-2017 39
Figure 17: Sector View Market Value 2012 -2017 40
Figure 18: SaaS based ERP Market Value 2012-2017 40
Figure 19: SaaS based SCM Market Value 2012-2017 41
Figure 20: PaaS based Growth Forecast 2012-2017 42
Figure 21: CAGR by PaaS Sub-segment 2012-2017 42
Figure 22: Infrastructure as a Service (IaaS) Projected Revenue 2012-2017 43
Figure 23: CAGR by IaaS Segment 2012-2017 43
Figure 24: The Computing Sub-segment Revenue Growth 2012-2017 44
Figure 25: Comprised Market Value 2012-2017 of Cloud Management & Security 44
Figure 26: Cloud Management and Security Services CAGR 2012-2017 45
Figure 27: Cloud Application Adoption Trend 2009-2013+: SaaS vs. IaaS vs. PaaS vs.
BPaaS 45
Figure 28: Cloud Adoption Info graphics in APAC 46
Figure 29: Average Proportion of Cloud Applications by Industry 2011-2017 47
Figure 30: Cloud Investment by Industry Application 2012 48
Figure 31: Benefits of Cloud over In-house IT Service 2011-2013+ 49
List of Tables
Table 1: Old IT infrastructure versus The Cloud 21
Table 2: Comparing the Cost of Different IT Infrastructure 24
Table 3: Cloud Adoption Rates in % 2009-2013+ 46
Table 4: Cloud App Proportion in % by Industry 2011 - 2017 47