Social gaming market entry and success strategy analysis 2013

1. Social Gaming Market Entry and Success Strategy Analysis
2013
http://mindcommerce.com/Publications/SocialGamingMktEntryStrategy.php
Published: Oct 2013
Single User: $995.00
Pages: 31
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The significant rise of social networks has created a springboard for the social gaming
segment of the entertainment industry. Gaming is becoming increasingly compelling
thanks to various enhancements such as the addition of socially playable and sharable
features within games, which have gradually become common characteristics.
While generally a lucrative segment, the industry has its own challenges including
short-term focus, low user retention, high CPA & OPEX, low ARPPU, and fragmented
platforms.
This research evaluates the strategy of both successful and unsuccessful social gaming
companies. Through this analysis, we have developed Success Guidelines for social
gaming companies (start-up and established companies).
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Target Audience:
Social network companies
Mobile application developers
Wireless infrastructure suppliers
OTT application and service providers
Social entertainment application developers
Wireless carriers and other service providers
Online, mobile, casual, and console game companies
Companies in Report:
6waves
Bitcoin
Bitfold Games
Booyah
Facebook
King.com
Kontagent
Playdom

2. Playspan
Pretty Simple
Sojo Studios
Superewards
Trialpay
Ubisoft
Zynga
Report Benefits:
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Recognize how a strong value chain can mitigate social gaming risks to minimum
Understand features and strategic steps that are crucial for social gaming success
Identify how to create and introduce new compelling games vs. existing social games
Identify factors that drive success of social gaming companies and how others can learn
from them
Identify the structure of a social gaming costs and how to keep marketing and
acquisition budget low
Table of Contents:
1.0 EXECUTIVE SUMMARY 3
2.0 FETAURES THAT NEED TO INCORPORATE WITH SOCIAL GAME 5
3.0 CORE CHOICES OR STEPS TO FOLLOW 8
4.0 POPULAR VS. NEW GAMING IP: WHAT TO FOLLOW? 9
5.0 COSTS CALCLUATION FOR 4 GAMES SERIES VS. 25-50% SUCCESS CASE 11
6.0 RISKS ASSOCIATED WITH SOCIAL GAMING SUCCESS 13
7.0 HOW TO CREATE SUCCESSFUL GAMING IP LINE? 14
8.0 HOW TO MINIMIZE MARKETING & USER ACQUISITION COST? 16
9.0 HOW TO USE MONETIZATION STRATEGIES? 18
10.0 HOW TO BUILD STRONG DEVELOPMENT CHAIN? 20
11.0 PRETTY SIMPLE’S CRIMINAL CASE LESSON 22
11.1 LESSON FOR THE GAME CRIMINAL CASE 23
11.2 STRATEGIC LESSON FROM COMPANY PRACTICES 23
11.3 WHAT THE INDUSTRY CAN LEARN FOR THEIR LONG TERM STRATEGY? 24
12.0 SOJO STUDIO’S WETOPIA AND JOY KINGDOM LESSON 25
12.1 LESSON FROM WETOPIA: CHARITIES FOR CHILDREN 25
12.2 LESSON FROM JOY KINGDOM: CHARITIES FOR ANIMAL 26
13.0 KING.COM LESSON 28
14.0 ZYNGA LESSON 30
14.1 INITIAL SUCCESS STRATEGY 30
14.2 REASONS OF RECENT DOWNFALL AND LESSON FOR INDUSTRY 31
List of Graphs

3. Figure 1: Nightclub City vs. Party Central Case 10
Figure 2: Cost vs. Revenue for Successful Single vs. Series of Social Games 11
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Retention Funnels to Monitor Game Performance 18
Due Diligence Checklist for Social Game Developers 20
Objects in Criminal Case 22
Contribution for Children Education in WeTopia 26
Contribution for Animals in Joy Kingdom 27
Contact: Kabir Ahmad, Email: kabir@mindcommerce.com