Freemium Meetup Agenda June 14, 2012 Palo Alto, CA

1. June 14, 2012
Palo Alto, CA
Sponsors
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup June 14, 2012 1

2. Agenda
• Welcome from the FreemTeam
• What is Freemium?
• Our Sponsors
• Speaker Introductions (bios on Meetup page)
• Speaker Presentations
• Panel Discussion + Q&A
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup June 14, 2012 2

3. Welcome from the FreemTeam
• FreemiumSFBay Team
• Cynthia Typaldos, Founder, Kachingle
• Charlotte Monte, Kachingle
• Anika Erdmann, Kachingle
• Rob Lau, SF/SV/SanJose/Berkeley Startup Meetups
• Angela Hey, TechVisor
• Daniel Reid, Kachingle
• Chad Heinrich, HeiTechMarketing
• How to help – see handout
• WiFi access – also on handout
Login: client | Password: down3house
• Formal end at 8:30pm. Open until 10pm
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup June 14, 2012 3

4. Freemiumers - YOU
• Freemium Vendor?
• Freemium user?
• Neither (yet)?
Have you paid for a Freemium App in the last few
months? Which?
Have you stopped paying the premium part of a
Freemium product or service in the last 6 months?
Why?
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup June 14, 2012 4

5. What is Freemium?
Bob's Buzzword of the Day: `Freemium'
Bob Rice, general managing partner with Tangent Capital Partners LLC,
explains "Freemium." (Source: Bloomberg)
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup June 14, 2012 5

6. Sponsor: Pillsbury Winthrop Shaw Pittman LLP
Michael P. Riccoboni
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup June 14, 2012 6

7. Sponsor: YourDonation
Mark Tissing
YourDonation will create a simple way to
give back for enjoyment and value,
regardless of the recipient's revenue model.
By nature, the transaction is always initiated
by the giver.
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup June 14, 2012 7

8. www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup June 14, 2012 8

9. Sponsor: Kachingle
Essentials of Kachingle Premium
Bundling of Premium Apps (using a simple API)
We do for the Freemium space what cable TV
did for Premium Movie channels – but with 21st
century flexibility!
• Fixed price packages created uniquely
by each subscriber on demand
• Producers select their marketing
partners in real-time – virtual partnering
• Usage-based revenue sharing
Powered by: Kachingle’s usage-based micropayment platform
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup June 14, 2012 9

10. Sponsor: Kachingle – PRETEND premium offer
App
App
App +
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup June 14, 2012 10

11. What is Freemium?
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup June 14, 2012 11

12. Speaker Introductions (bios on Meetup page)
David Hecht, Co-Founder & CEO of CloudAmp, a
Sales Analytics company for SaaS / Web apps
Don MacLennan, Senior Vice President,
Product Management AVG Technologies
Cynthia Typaldos, Founder Kachingle and
Moderator FreemiumSFBay Area Meetup
Group
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup June 14, 2012 12

13. What our Speakers will Talk About
Our speakers will talk about their close and personal relationship with the Freemium business model and share their
experience of what works and doesn’t work.
Don MacLennan, Senior Vice President of product management at AVG Technologies, a leader in PC-based virus
monitoring and security, will explain how AVG successfully used their freemium product to build market share and
revenue leading them to an IPO earlier this year. For a sneak peek check out this interview: Freemium, Conversion
Rates and More: AVG CEO J.R. Smith.
David Hecht formerly ran sales and marketing at Cloudkick (acquired by Rackspace) which had a freemium offering in
the API-driven cloud monitoring space. David will talk about the freemium pricing decision for business services like
Cloudkick, and the role of Sales in freemium pricing models. David, now co-founder & CEO of CloudAmp, a sales
analytics company for SaaS/Web apps, will also talk about optimizing conversion rates for freemium B2B services.
Don MacLennan, Senior Vice President,
Product Management AVG Technologies
David Hecht, Co-Founder & CEO of CloudAmp, a
Sales Analytics company for SaaS / Web apps
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup June 14, 2012 13

14. www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup June 14, 2012 14

15. June 14, 2012
Palo Alto, CA
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup June 14, 2012 15