12 seo tips to improve your website ranking in 2014

12 SEO tips to improve your website ranking in 2014

Many people ask me what should be taken into account when positioning a website. As
is something that always takes me too long to explain, I thought of capture it in this
post, so leave it black and white and that interested parties can check, which IMHO have
summarized in 12 recommendations for positioning a website in Google .
1. Original Content.
The content is most important for your position. A page without a content-rich
minimally extended “keywords” not indexed and thus achieved will be difficult to ever
reach the first page of Google. However, if the content of the site is sufficiently detailed
and extensive, not only be indexed quickly, but positions will rise rapidly because the
content will be of interest to readers.Google Panda & Penguin.

It is important that the content is original , that is, it is not worth copying and pasting
from other sites or blogs. What you can do is extend a topic you have talked someone on
the web. In this case it is best that cites the article, page or post, even inserting a link to
that page.
After the arrival of Google Panda Google Penguin in 2011 and in 2012, the seeker father
markedly improved search results through the elimination and prosecution of websites
referred to as “spammy”, ie junk content. These are sites that, in general, seek to profit
from advertising inserted on websites that do not offer or even relevant content has
been copied from another author. This has resulted in search results provide links to
websites with content that Internet users really want.

…For more info check - Whitetheory.com


2. Choose the keywords used.
The first thing to do is put in the place of a person who might find a topic that is related
to what your website. Think what would you put in the search engine to search on the
theme of your website.
Also, so you have more chances of you are under certain key words or terms is
important to know what the terms and words that are used in this case. You can use the
tool http://www.google.com/trends/ to see how often have one and use other words, to
know what words or terms are the most wanted . For example, say you want to create a
blog about films and premieres. If you create a page that talks about the movie
premieres, will have the option of using different terms such as movie premieres, or
releases 2013 or recent movies, etc.. With this tool you’ll learn the most commonly used.

Another very useful tool to detect keywords is the Keyword Tool from Google Adwords
called Google Keyword Tool: http://adwords.google.com/select/KeywordToolExternal .
It’s actually designed to insert advertising through Google Adwords but you can use for
this same purpose. And if you want to use it for advertising, you will have more chances
of appearing in search results advertising (they are shown with a light yellow
background on search engines. But this is a topic for another article)



3. Use keywords in the meta tags and urls
For Google it is very important that the keywords are included in the label < title> of
your website. If you are using a blog like WordPress, the title of your post or entry will
be the default display on the label. You should not use more than 70 characters in the
title, because otherwise you will not be cut and what is beyond 70 characters . In the
picture you can see how the second link is the title cut, by exceeding the number
character.
Examples-title-description-google
Here you can see examples of overly long title tags and description tags absent.
It also helps that the keywords appear in the description , or tag . On this subject there
is much debate, but in my opinion, although it is not strictly relevant to the positioning
of Google, yes it is for Internet choose your site among the many search results. Do not
use more than 150 characters . If you describe correctly the content of your website will
give you more opportunities for users to click on your link. If you do not put anything in
the description, then the search engine will automatically choose a piece of text on the
page.
You can judge for yourself the look you get when Google chooses the text portion. For
example, the first link of the image shows a snippet (or extract) of description without
any sense chaotic. I think it is more effective to create a custom description focused on
your readers or potential visitors.
And the same goes to the url of your website :
It will crawl much better www.misitio.com/estrenos-cine-2013 a link as
www.misitio.com/category?=987 . Platforms with Drupal, WordPress, Blogger even use
permanent links (permalinks) to improve the SEO of your website. If your site is built in
HTML simply save the page under a file name that matches the title or the keywords
under which you want to position. An example would be “premieres-film-2013.html”



4. Harness the power of images and videos
A website or an article on a blog will not last long if they are accompanied by pictures.
Unfortunately human beings have strong instincts and inevitably even sight always
going first to an image rather than text. It is therefore very important to use images on
your web page or post. This will achieve reaffirm the content of your website, entertain
the reader and above all, you can use images in your favor to boost SEO.
The use of images and video to enhance the SEO
Would not it have looked first before reading this text?

Use the tag “alt” and “title” . Describe the image on these tags. You can also use
keywords. Robots for search engines is very difficult to trace or “see” an image,
therefore, the better you describe a picture, best positioned and consequently appear as
such in the image search results of search engines.
The same goes for videos. You can upload them to YouTube , where you can even correct
small errors in your videos and also apply a visual effect. Very interesting is that you can
insert comments and links on any part of the video. It’s my favorite tool, besides acting
as “leverage” in the SEO. An example of this is the blog of Miguel Araujo , who is
practically built around video, thereby achieving a very good position.



5. Use social media to your advantage
One phenomenon that has significantly influenced the behavior of Internet users in the
last decade is the social network. When someone likes an article, a website or blog, to
share it with their friends and acquaintances. This behavior is being increasingly
important for determining search results of search engines. The reason for this is that
nobody shares anything you do not like. Although there are also websites that create a
certain “revulsion” social, and also achieved a good position. The question is whether
you want to position through good or bad reviews.

Do not forget to use the tag rel = “author” in the links to confirm that you are the author
of what you have posted.
6. Avoid grammatical or spelling errors
Grammatical Errors bad for SEO?
Although this is not a factor, it does indirectly influence your position as there are
people who hate misspellings and start reading the content of your site, if they see
that is poorly written, with grammatical and syntactical errors, get bored or lose
credibility in it and leave your website. Dropouts are a website for Google is a clear
example that your website does not match what a reader looking, falling directly on your



positioning. Apart, of course, the poor image will be giving if you represent a business
website or a website e-commerce.

7. Generate Backlinks
The backlinks used to be one of the most common recommendations in the world of
SEO, and although still very important are beginning to take second place due to
updates of the search engines to improve the fight against spammers and junk pages.
There are two ways to generate backlinks: manually and virally.



The manual backlinks are the first to be created for a website indexed well and we must
do it ourselves. Google understands that you need to publish or share on other websites
your content, so a reasonable number of links to your website are even necessary. But
beware, it is very important not to put a link to your site on a web page that has a low
ranking. Especially if you generate backlinks on sites already penalized or called
linkfarms (link farms) this may affect your ranking. Try to insert a link on high ranking
websites with good positioning. About how to check the Page Rank and the Rank
Domain see this post . course not recommend using software to generate backlinks
automatically, but in this regard you can visit this post to Miguel Araujo, who can give
you an idea of what can be achieved thereby.
The other backlinks, I call viral, are what generate your own readers or visitors.
Returning to the first point of this post, the content is the most important to consider. If
your content is relevant to readers, then it will spread, as it were, all over the web, like a
virus. Is becoming viral phenomenon or as some Anglo-Get Viral. There are very
interesting articles on how to generate viral content like this .

8. Do not abuse advertising
Nobody likes to read an article and have to fight countless advertising messages.

Anyway, if you want to introduce advertising on your website to keep in mind that it is
possible that not all the world to see. More and more users installed on their browsers to



block some advertising programs called Ad Blockers. Even links to “affiliate programs”
can be blocked by these programs, you have to start thinking about changing the way
that we want to insert advertising. However, Google Adwords makes a very clever use of
the behaviors of Internet users and advertising positioned just to interest you on sites
that use it.
9. Generate new content regularly
This is very important. If you do not generate new content with a certain frequency, your
existing readers and visitors (those to which you have earned by posting interesting
content) will lose interest in your site. It is very important to regularly updating the
contents and also tell your readers that they have new content to discover.
Like the fruit, the content of your website should always be fresh.
If you own a company or business and your website is a mere “letter” of your activity,
then perhaps it’s time to think about creating a blog to talk about issues related to the
activity that engages your business. I do not mean to give free information on how to do
your job, but to show that you know what’s cooking in your scene or business sector.
This helps you establish trust with your customers / readers and improve your
credibility.
10. Write HTML clean and error
This recommendation is similar to item 7 on spelling. As readers do not like to read
something full of misspellings, to the search engines and their “crawlers” do not like
sloppy sites HTML. Other than that can cause cross-browser compatibility issues, for
search engines can be a sign that your site may contain garbage content.



If more than 50 errors you should check the code of your website or ask an expert who
will clean your website.
11. Do not forget the design
It is much more pleasant to read an article on a website nice and well appointed. Think
about the functionality of your website, which is easy to navigate and with a clear and
understandable typography. Useless to publish interesting content if you design the
content with a typeface that impede reading. Use a font size appropriate and do not
worry if the content is too long. Users have learned over the years to use the “scroll
wheel” mouse or move the screen with your finger on touch screens.

Use web design adaptable
And in my opinion, very important is your website to be adaptable to different screen
sizes. The new designs “responsive” Wonder fulfill this function, adjusting the content to
the width of the screen being used. This will facilitate the navigation from a 22 “screen
from a tablet 10″ or Smartphone 2.5 “.



12. Use web analytics software
Use Google Analytics or tool “Webmaster Tools” will help you to check that you are
having visitors, what keywords you’re positioning, the time users spend on your website,
as many other features that will help to improve the content of your website to optimize
its positioning. If you seem too complicated these tools exist simpler ones, like this
plugin for WordPress.

THE END

About White Theory:
This is an online marketing service and consultancy provider. Obviously, it's not a junk
or inapposite mail to bother you. I promise that it’s a worth reading.
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It's no need to explain how online marketing plays a vital role to lead any product or
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SincerelySEO Consultant
MD. Abdullah Al Kafi
Mail: kafiemon@gmail.com
Skype : kafiemon
Facebook page: https://www.facebook.com/whitetheory
Website: http://whitetheory.com/
White Theory Corporation

Thank You


12 seo tips to improve your website ranking in 2014

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