Overview of the shift in marketing from command and control to relationship and why that makes sense. The underlying premise is that humans are by nature social and engage in word of mouth marketing -- now we have the tech to do that globally.

1. Social Marketing How? Why? What? Where? Me???

2. Marketing is . . . Clearly representing your product/service Communicating your offer Understanding your market 1/2010 Kathryn Gorges The Social Marketing Diva 2 Branding Promotion Research

3. The Original Village Marketing 1/2010 Kathryn Gorges The Social Marketing Diva 3

5. Industry

6. One-way communication

7. Hierarchical

9. The New Global Village 1/2010 Kathryn Gorges The Social Marketing Diva 6

10. Social or Relationship or Inbound Marketing 1/2010 Kathryn Gorges The Social Marketing Diva 7 Heart Inspiration Contribution Mission Soul Personality

12. Connection

13. Contribution

14. Conversation

15. CollaborationOpen the door to Customer Loyalty 1/2010 Kathryn Gorges 8 The Social Marketing Diva

16. Value Personification of your brand => what you are known for Experience of your value Credibility for your universal selling proposition or value proposition 1/2010 Kathryn Gorges The Social Marketing Diva 9 => Brand => Persona

18. Blog

19. EmailTwitter Youtube Facebook LinkedIn Flickr Digg Delicious Friendfeed Slideshare Ning Yelp 1/2010 Kathryn Gorges The Social Marketing Diva 10

20. 1/2010 Kathryn Gorges 11 The Social Marketing Diva

21. 1/2010 Kathryn Gorges 12 The Social Marketing Diva

22. 1/2010 Kathryn Gorges 13 The Social Marketing Diva

23. 1/2010 Kathryn Gorges 14 The Social Marketing Diva

24. 1/2010 Kathryn Gorges 15 The Social Marketing Diva

25. 1/2010 Kathryn Gorges 16 The Social Marketing Diva

26. Social Media Marketing Mechanics Website Blog Email LinkedIn Facebook YouTube Twitter Flickr Delicious Digg Identify your target market, find out where they hang out, go there and engage! 1/2010 Kathryn Gorges 17 The Social Marketing Diva