1. Predictive Search:
SIRI
Ari Nahmani

2. Hi!
Good Afternoon.
Ari Nahmani
CEO / Founder
Kahena Digital Marketing
We are up the
street.
@AriNahmani
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3. SAMANTHA > SIRI
@AriNahmani
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4. @AriNahmani
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5. @AriNahmani
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6. @AriNahmani
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7. OKAY, KINDA FUNNY.
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8. SIRI
OVERVIEW
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9. SIRI OVERVIEW
Actually, originally it
was an app designed
by Siri, Inc. Acquired
by Apple in April
2010. They kept the
name.
All other platform
development
stopped after
acquisition.
@AriNahmani
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10. SIRI OVERVIEW
Actually, originally it
was an app designed
by Siri, Inc. Acquired
by Apple in April
2010. They kept the
name.
All other platform
development
stopped after
acquisition.
@AriNahmani
|
#SMX

11. @AriNahmani
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12. DATA SOURCES
@AriNahmani
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14. @AriNahmani
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15. @AriNahmani
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16. @AriNahmani
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17. YELP – LOCAL BUSINESSES
Siri queries yelp for local business
information when it determines your
location either by explicit query
signals or implicit location signals (ip
address, wifi signal, 3g/gps).
@AriNahmani
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25. BING – Web Search
Google was swapped out for Bing as
default search engine in Siri with the
release of iOS7 in late 2013.
Understanding your brand’s search
presence in Bing is probably the most
actionable takeaway re: Siri for marketers.
@AriNahmani
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28. @AriNahmani
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29. TWITTER – What is ___
saying?
Simple, clean integration with Siri.
Lacks ability to sort or filter easily
and name recognition is extremely
difficult (opportunity for
optimization?)
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37. MAPS – LOCATION &
DIRECTIONS
Loads apple maps if you’re in the
right country (not Israel), and using
natural language or place names still
is very difficult for Siri.
@AriNahmani
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41. WIKIPEDIA & WOLFRAM
ALPHA [if not Bing..]
For most questions, it seems that
Wikipedia or Wolfram alpha are first
choice – otherwise a web search on
Bing will occur.
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48. BUILT-IN DATA SOURCES
Personal assistant and efficiencies
gained with Siri’s integration into
default Apple iOS apps and services.
Siri use is most likely relegated to
these types of hands-free queries.
@AriNahmani
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54. HOW CAN
MARKETERS USE SIRI?
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55. BING!
START
MONITORING BING
VERTICAL SEARCH
RESULTS.
-Top 5 organic
-Images
-Other?
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56. LOCAL BUSINESSES
KNOW THE LOCAL
DATA SOURCES:
-Yelp!!
-OpenTable
-Apple Maps Local?
-Movies / Theatres
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57. @AriNahmani
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58. LARGE BUSINESSES,
PUBLICLY TRADED
KNOW THE LOCAL
DATA SOURCES:
-Wikipedia
-Wolfram Alpha
-Stock Info
-Schema / RDFa ?
@AriNahmani
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59. ALL BRANDS – CORRECT
COMMON NAME MISTAKES
CROWDSOURCING?
There’s a chance that
personal corrections
to sounds /
homonymns may be
crowd-sourced in the
future. Remember, all
queries go up to Siri
in the cloud, not
local.
@AriNahmani
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60. STRUCTURED MARKUP WORTH IT?
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61. STRUCTURED MARKUP WORTH IT?
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62. BOTTOM LINE: KEEP WATCH, OPTIMIZE
LIGHTLY IF POSSIBLE [local or corporate]
@AriNahmani
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63. Thanks! Contact Me:
Ari Nahmani
Founder / CEO
Kahena Digital Marketing
@AriNahmani
ari AT kahenadigital.com
We are
hiring.
@AriNahmani
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