UXCampSeoul 2011 에서 서비스디자인에 대해 GSJ11 Seoul 팀이 발표한 자료입니다.

1. Service Design?
Byunghwan Kim (@kaidomo)
GSJ11 Seoul (@GSJ11SEOUL)
2011. 2. 26

2. Just 48 hours to design a new SERVICE
Global Service Jam Seoul

3. www.facebook.com/gsjseoul
@gsj11seoul

8. 서비스

9. 서비스+디자인

10. 서비스+디자인

11. 서비스특징

12. 서비스디자인
• Service design is all about making the service you
deliver useful, usable, efficient, effective and
desirable.
- UK Design Council(2010)
• Service design aims to ensure service interfaces
are useful, usable and desirable from the client’s
point of view and effective, efficient and distinctive
from the supplier’s point of view.
- Birgit Mager(2009)

13. IT IS USER-CENTRED
THIS IS SERVICE DESIGN THINKING, Stickdorn/Schneider, BIS Publisher

14. IT IS CO-CREATIVE
THIS IS SERVICE DESIGN THINKING, Stickdorn/Schneider, BIS Publisher

15. IT IS SEQUENCING
THIS IS SERVICE DESIGN THINKING, Stickdorn/Schneider, BIS Publisher

16. IT IS EVIDENCING
THIS IS SERVICE DESIGN THINKING, Stickdorn/Schneider, BIS Publisher

17. IT IS HOLISTIC
THIS IS SERVICE DESIGN THINKING, Stickdorn/Schneider, BIS Publisher

18. 정형화된도구
• Customer Journey Map
• Service Blueptint

19. Customer Journey Map
• The customer journey map is an oriented graph
that describes the journey of a user by
representing the different touchpoints that
characterize his interaction with the service.

21. Service Blueprint
• G Lynn Shostack -
• Mapping out of a service journey identifying the
processes that constitute the service, isolating
possible fail points and establishing the time frame
for the journey.

23. 그려봅시다.