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Political marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social and electoral change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Increasing importance of campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
Professionalization of campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market models of politics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Expansion of the marketing concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing and political science ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing model of party behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assumptions of marketing model ,[object Object],[object Object],[object Object]
Prescriptive/normative claims ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Political marketers in ancient Greece – the Sophists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sophism, truth and morality ,[object Object],[object Object],[object Object],[object Object],[object Object]
Similar accusations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Techniques, goals and justifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reconciling reputation with theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Theoretical shortcoming of political marketing model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumerism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The ideological nature of marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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