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- 1. Kaitlyn Shire Professor Klinkowstein Selected Business Article: What the sleep doctors won’t tell you http://www.bbc.com/capital/story/20140902-how-to-pull-an-all-nighter
- 2. Kaitlyn Shire Professor Klinkowstein
- 3. Kaitlyn Shire Professor Klinkowstein • Pulling an all nighter is risky
- 4. Kaitlyn Shire Professor Klinkowstein • Keep warm, drink coffee, prepare
- 5. Kaitlyn Shire Professor Klinkowstein • Nourish yourself, eat protein
- 6. Kaitlyn Shire Professor Klinkowstein Setting / Activity for Ethnographic Observation: Students preparing for exams
- 7. Kaitlyn Shire Professor Klinkowstein Ethnographic Research, tired students at the gym in the morning.
- 8. Kaitlyn Shire Professor Klinkowstein Ethnographic Research, tired students at the gym in the morning.
- 9. Kaitlyn Shire Professor Klinkowstein Ethnographic Research, tired students at the gym in the morning.
- 10. Kaitlyn Shire Professor Klinkowstein Ethnographic Research, tired students at the gym in the morning.
- 11. Kaitlyn Shire Professor Klinkowstein Ethnographic Research, tired students at the gym in the morning.
- 12. Kaitlyn Shire Professor Klinkowstein Ethnographic Research, tired students at the gym in the morning.
- 13. Kaitlyn Shire Professor Klinkowstein Ethnographic Research, tired students at the gym in the morning.
- 14. Kaitlyn Shire Professor Klinkowstein Ethnographic Research Observations • Most people at the gym in the morning are tired even before their workout.
- 15. Kaitlyn Shire Professor Klinkowsetin Ethnographic Research Observations • I witnessed people walking into the gym yawning and looking as if they just woke up.
- 16. Kaitlyn Shire Professor Klinkowstein Ethnographic Research Observations • After people at the gym finished running, many grabbed their water bottle to rehydrate before moving on.
- 17. Kaitlyn Shire Professor Klinkowstein Ethnographic Research Observations • Many people chose to sit on the chairs outside of the work out area before walking home.
- 18. Kaitlyn Shire Professor Klinkowstein Ethnographic Research Observations • Almost everyone walking out was sweaty and partially out of breath.
- 19. Kaitlyn Shire Professor Klinkowstein Ethnographic Research Findings • Before and after working out, people appear to be tired.
- 20. Kaitlyn Shire Professor Klinkowstein Ethnographic Reading Summary IDEO TSA Project • IDEO had to make airport check points a calmer environment for passengers to make potential threats stand out.
- 21. Kaitlyn Shire Professor Klinkowstein Ethnographic Reading Summary IDEO TSA Project • A training system was designed for TSO’s to emphasize the study of human behaviors
- 22. Kaitlyn Shire Professor Klinkowstein Ethnographic Reading Summary IDEO TSA Project • TSA was designed to help us never forget 9/11.
- 23. Kaitlyn Shire Professor Klinkowstein Ethnographic Reading Summary Ethnographic Research- Who are the users? • Ethnographic research is essential to the design research process.
- 24. Kaitlyn Shire Professor Klinkowstein Ethnographic Reading Summary Ethnographic Research- Who are the users? • IDEO observed and interviewed passengers at TSA to have a better understanding of the culture.
- 25. Kaitlyn Shire Professor Klinkowstein Ethnographic Reading Summary Ethnographic Research- Who are the users? • The findings led IDEO to change the physical layout of the airport and lobby.
- 26. Kaitlyn Shire Professor Klinkowstein Ethnographic Reading Summary Going Deeper, Seeing Further • Ethnographic researchers need to look for less obvious ways to inform our thinking.
- 27. Kaitlyn Shire Professor Klinkowstein Ethnographic Reading Summary Going Deeper, Seeing Further • By listening to people interact, watch their behavior, and study their culture we see the world the way they do.
- 28. Kaitlyn Shire Professor Klinkowstein Ethnographic Reading Summary Going Deeper, Seeing Further • Ethnographic research must keep evolving as we do, because as people change, so do their needs.
- 29. Kaitlyn Shire Professor Klinkowstein Tagline Research • “Coca-Cola refreshes you best.” Coca-Cola • “Share moments. Share life”- Kodak • “Eat fresh”- Subway
- 30. Kaitlyn Shire Professor Klinkowstein New Tagline • “Sleep well.”
- 31. Kaitlyn Shire Professor Klinkowstein Raw Background Images
- 32. Kaitlyn Shire Professor Klinkowstein Blurred Background Images
- 33. Kaitlyn Shire Professor Klinkowstein Image and Tagline Study
- 34. Kaitlyn Shire Professor Klinkowstein Infographic Elements • App • Sound • Touch • Better grades • Improved mental health • Improved physical health
- 35. Kaitlyn Shire Professor Klinkowstein
- 36. Kaitlyn Shire Professor Klinkowstein
- 37. Kaitlyn Shire Professor Klinkowstein
- 38. Kaitlyn Shire Professor Klinkowstein
- 39. Kaitlyn Shire Professor Klinkowstein Imagined Product/Service, In Situ Visualization Selected Environment/User Image
- 40. Kaitlyn Shire Professor Klinkowstein Imagined Product/Service, In Situ Visualization Selected Device Image
- 41. Kaitlyn Shire Professor Klinkowstein Imagined Product/Service In situ Visualization