1. Positioning the Mindanao Cocoa
Brand for High Value and High
Quality Production
Kakao Konek
Davao, Philippines Nov 21-23 2012

2. Agenda
• Global Cocoa Update
• Asia Opportunity
• Philippines: The Vision
• Value Focus: Productivity, Quality, Certification
• Sustainable Cocoa: Farmers First

3. West Africa is nearly 70% of the world supply
v

4. Cocoa is in crisis

5. 5.0
4.75
4.5
4.25
4.0
3.75
3.5
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

6. Cycle of Decline
ECONOMIC
ISSUES
DECLINING
COCOA YIELDS
AND QUALITY
ENVIRONMENTAL
SOCIAL ISSUES
ISSUES

7. Asia: Double Digit Growth in
Chocolate Consumption
But still depend on Africa for
fermented quality cocoa beans

8. Philippines is strategic to meet Asia’s need
for quality, certified cocoa
Vision:
By 2020, 100,000 mt of
quality certified cocoa from
Philippines

9. As we scale up, focus on 3 key areas:
Productivity Quality Certification
2kg/tree Meet National UTZ/RA
Standard
 Research Capability  Value chain Social compliant
 Transfer of Technology  Policy Environment compliant
Fertiliser Export standard
Pest & Disease Mgt Post harvest processing
Good Agri Practices
Policy: Nursery
9

11. Win for Win for The
Win for The
Farmer + Producing
Countries
+ Chocolate
Industry
+ Win for The
Consumer
Improved Quality
of Life
Reinvestment
Farmer Income
Productivity 3x
is proven

12. 3x
is proven

13. • Sulawesi farmer Haji Hassan
• Training, grafting and fertilizer
• From 0.7 to 2.7 tons/ha in 2 years
• Tripled his annual profit to US $5000.

14. Cocoa Development Center + Cocoa Village Center:
Deliver “Productivity & Quality” Package to Farmers
CDC
X 20 CVCs
CVC CVC CVC CVC CVC
X 100 Farmers
Will reach 2,000 farmers

15. First CDC
in
Philippines
…….More
to come

16. No One Can do
this alone!!

17. COLLABORATION
– the New Competition
Central Government
& Agencies
Thriving Cocoa
Private Sector Driven By
Productivity, Development
Sectors Partners
Quality and
Collaboration
Provincial Government
& District Leaders

18. Let’s accelerate our commitment to a 100,000t
sustainable cocoa sector by 2020