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• Compile
                   • Summarize data
                   • Analyze data
                   • Develop recommendations
                   • Produce the final report


Wednesday, March 28, 12
Data Analysis
Wednesday, March 28, 12
next 2 weeks:




Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Step 1: Compile




Wednesday, March 28, 12
Wednesday, March 28, 12
Get it into a pile.




Wednesday, March 28, 12
Get your piles sorted.




Wednesday, March 28, 12
Ideally:



Wednesday, March 28, 12
compile as you test.



Wednesday, March 28, 12
further test the test.



Wednesday, March 28, 12
keep the data legible.



Wednesday, March 28, 12
• Type handwritten notes
                   • Verify data captures
                   • Back up files



Wednesday, March 28, 12
Organize raw data.



Wednesday, March 28, 12
Do whatever it takes to
                      get it done.


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• lists
                   • tallies
                   • matrices
                   • stories
                   • structure models
                   • flow diagrams

Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Goal:



Wednesday, March 28, 12
Wednesday, March 28, 12
Step 2: summarize




Wednesday, March 28, 12
1. task accuracy



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number of errors made
               per task


Wednesday, March 28, 12
• categorize errors by type
                    • ommission
                    • commission


Wednesday, March 28, 12
# of participants who performed:

                     • successfully
                     • successfully but with some assistance
                      • assistance types, tasks, products




Wednesday, March 28, 12
Vital Statistics:



Wednesday, March 28, 12
% performing successfully, including those
               who needed assistance

                   • regardless of time limits
                   • regardless of assistance needed




Wednesday, March 28, 12
If this percentage is
                      very low, you’ve got a
                         serious problem.


Wednesday, March 28, 12
% performing successfully

                   • including those who corrected errors




Wednesday, March 28, 12
% performing successfully within
               benchmark

                   • indicative of efficiency




Wednesday, March 28, 12
2. task timings



Wednesday, March 28, 12
Wednesday, March 28, 12
summarize
                          preference data


Wednesday, March 28, 12
Limited choice questions:
                   • Sum by choice
                   • Chart trends




Wednesday, March 28, 12
Free-form questions:
                          • Group into meaningful categories
                           •   Ex: particular screen, doc section, etc.




Wednesday, March 28, 12
Summarize other measures

                   • Unnecessary returns to main navigation
                   • Number/type of hints and prompts
                   • Times site map was accessed
                   • Points of hesitation (and for how long)



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Summarize by Group/Version




Wednesday, March 28, 12
(see pages 255 - 259)



Wednesday, March 28, 12
3: analyze data



Wednesday, March 28, 12
What didn’t succeed?



Wednesday, March 28, 12
Wednesday, March 28, 12
What were the
                           difficulties?



Wednesday, March 28, 12
What were the
                          error sources?



Wednesday, March 28, 12
Prioritize problems
                              by severity



Wednesday, March 28, 12
Severity descriptions &
                     definitions: p. 262



Wednesday, March 28, 12

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Usability Testing: analyzing data