The iGeneration: What Marketers Need to Know About Post-Millennials:
Based on the blog post that I wrote called "I Screen, You Screen, Kids All Scream For All Screens"
Read more: http://www.mediapost.com/publications/article/206859/i-screen-you-screen-kids-all-scream-for-all-scre.html#ixzz2fOeANybW
4. Life Connected.
SocialRadar will help you connect with others in a smarter
way than ever before.
We deliver constant real-time information about the people
around you: the name of a face you can‟t place, the
location of friends you didn‟t know were nearby, the
similarities you have with someone you have not yet met.
7. App Economy
App Economy is now $72 Billion, will double in 4 years
The Rise of „Mobile-First‟ brands: Hotels Tonight
Tablets to Outsell PCs by Year‟s End
The Millennial generation 'has very little to fear' from
technology
9. The Connected Generation
50% of Millennials (age 18-34) said they would share
information with a company if they got something in
return
56% are more likely to share their location in order to
receive coupons from nearby businesses
25% said they would give away personal information
to get more relevant advertising.
11. The Class of 2016
Pulp Fiction‟s meal of a "Royale with Cheese" and an “Amos
and Andy milkshake” has little or no resonance with them.
A significant percentage of them will enter college already
displaying some hearing loss.
They have always lived in cyberspace, addicted to a new
generation of “electronic narcotics.”
The Mindset from Beloit College
Robert De Niro is thought of as Greg Focker's long-suffering
father-in-law, not as Vito Corleone or Jimmy Conway.
Bill Clinton is a senior statesman of whose presidency they have
little knowledge.
24. Noun
anxiety that an exciting or
interesting event may
currently be happening
elsewhere, often aroused
by posts seen on a social
media
FOMO
verb
dance to popular music in a
sexually provocative
manner involving thrusting
hip movements and a
low, squatting stance.
Twerk
Noun
a photograph that one has
taken of oneself, typically
one taken with a
smartphone or webcam
and uploaded to a social
media
Selfie
digital
detox, Bitcoin, BYOD, emoji,
geek
chic, hackerspace, phablet,
srsly and TL;DR. Other words
in recent years:
lolz, totes, OMG, LOL, manki
ni, jeggings and sexting.
Others Added
25. When I grow up?
I want to be
Obsessed with
# of Followers
Followers is the
new currency
Bigger Than
Internet Famous
Source: The Mindset http://www.beloit.edu/mindset/2016/
Word of mouth helped it grow to 40M in just 7 monthsBenefit quickness to know what’s happening, only the good partsSource: http://www.pcmag.com/article2/0,2817,2423372,00.asp
350M messages a daySource: http://venturebeat.com/2013/09/09/with-350m-messages-sent-a-day-snapchat-explores-how-to-make-money/
Source: http://www.searchenginejournal.com/12-social-mobile-messaging-apps-replace-sms/69413/iPod touch fueled it’s growthBecause social mobile messaging apps don’t charge per message, they’ve become increasingly popular with today’s younger generation. Besides being a cost effective way to send messages, these apps are also popular because users can have fun using a variety of extra features including stickers and emoticons.
Source: http://allthingsd.com/20130905/why-should-you-care-about-whisper-the-secret-sharing-app-that-vcs-are-pouring-money-into/To start out, here are some stats from Whisper. Users spend 500 million collective minutes a month inside of the product, according to the company. Usage grew from 500 million page views in March, when Whisper raised its Series A round, to 2.5 billion in July. Active users open the app eight to 10 times per day, and spend a half hour with it.This is really the next iteration of the social Web. It’s not just going to be about reputation management, it’s going to be about actually connecting people. It’s very tiring, managing all these facades.
Imagine you have a secret you really, really want to shout to the world, but you know if you say it you'll hurt your loved ones, never get a job, or just be ridiculously mortified.
Teenage expression through apps. The underground beyond Instagram.
Source: http://allthingsd.com/20130519/yahoo-tumblrs-for-cool-board-approves-1-1-billion-deal/And that is to attract younger audiences with just the kind of user-generated content Tumblr has pioneered to impressive growth.According to numerous sources, Mayer determined quickly in her research that the site was just the kind of property that Yahoo needed to make it both “cool” and relevant to new consumers.