Quizzle is just one of the several startups we have helped get that all important initial traction. Startups live and die by their momentum--usually defined by exponential user growth in the first year. If you don’t get to scale quickly the market and investors will quickly lose interest, and your venture may run out of financial runway. This was the challenge when Kaleidico first engaged with Quizzle--it was a young startup that needed to quickly accelerate its revenue.

1. KALEIDICASE STUDY
Quizzle
NO. 02
Kaleidico Digital Marketing

2. THE CHALLENGES
• Grow audience for the brand
• Enlarge the marketing funnel
• Monetize a growing user community
• Enhance profitability of ‘Day 1 Users’
The Challenges | 1

3. The Background
Quizzle, a Quicken Loans subsidiary and third party credit
report and score provider, came to us as a virtual unknown, despite
being backed by a highly influential parent company. The challenges
presented to us were to grow the online audience, provide more
and more natural entrances to the marketing funnel, begin to
monetize the growing Quizzle.com community and increase
the profitability of signing up ‘Day 1 Users.’
The Background | 2

4. THE SOLUTION
SEO, Blog and Custom Content,
Email Marketing
The Solution | 3

5. The Solution
To accomplish our goal of robust, sustainable, and increasingly
traffic. As is frequently the case, the best way to publish, index,
profitable growth, we first needed to research and under-
and syndicate this content was through the client’s branded
stand the organic search environment and keyword market
blog, Quizzle Wire.
surrounding the primary products Quizzle offered: free credit
reports and free credit scores.
Upon reaching the blog for their intended content, arriving
Web traffic was then offered a variety of avenues to interact
After (and throughout) a rigorous and continuing process of
with the Quizzle brand, ranging from obtaining free credit
identifying specific keyword targets and high traffic search
reports and scores to joining the email program and receiving
terms via proprietary tools, the next step was to create the
weekly newsletters.
kind of custom content that would capture this potential Web
The Solution | 4

6. THE RESULTS
The Results | 5

7. Dec 14
Feb 22
Likes
The Results
Unlikes
With Kaleidico’s help and expertise, Quizzle’s organic blog traffic
Audience Overview (1,470,816 people visited this site)
9/3/10-10/3/13
quadrupled from around 20,000 unique visitors per month to
80,000 within just a two-year time frame. The publication of
rich, SEO-friendly content led to a tripling of Google-ranked
keywords and consistent upward mobility on search engine
results pages (SERPs).
Those improved search rankings--taken from obscurity to
consistent appearances on page one--drove increased traffic to
120K
60K
Jan 2011
July 2013
Visits (% of visits - 100%)
the site which could, in turn, be captured and leveraged for an
ongoing email campaign.
Today, the Quizzle blog’s email list nears one million subscribers.
Revenue from the email marketing channel alone produces $5
million annually for this client.
The Results | 6