3. Introduction.
Solar energy as its name shows the energy of the
sun. since the beginning of mankind we have used
the energy of the sun to dry clothes and food but it
wasn’t until 1954 scientists in the United States
worked out a way to use the sun to create
electricity.
Now our company brings this system in India from
China in a very suitable price and with new
innovation.
4. SOLAR ELECTRICITY.
A THING WHICH CAN DESERVE YOU.
A POWER OF LIGHTS.
A WAY TO GET RID FROM ELECTRICITY DEFICIT.
A POWER THAT YOU CAN TRUST.
5. Executive Summary
Current Situation - Electricity crisis.
Use of UPS / Generators leads to
high utility bills.
Our aim is to reduce expenditures
on light and ensure savings on
replacement costs.
Solar energy is freely available
without caring for utility expenses.
No import duty on solar chips –
reduction in expenses.
6. Company
Company Name
SUN LIGHT ENERGY
SOLUTIONS PVT LTD.
Mission Statement
To properly initiate, market and provide best solar lighting
systems, while considering customer's cost cutting factor in
this economical era and keeping our solar panels
affordable, keeping customer requirement in focus.
7. Goal and Vision
The target of the company is to get a lion share of the
very limited industry of solar energy in India. We are
committed to giving our clients the highest level of
service possible.
“Our goal is to bring this clean, abundant and renewable
source of energy home to you.
We believe, that with your help, solar energy technology
can change the world.
8. So welcome…. to the cutting edge of human
history!
“Quality Is Your Best Investment”
9. Project Objectives
Providing the customized service with a
reasonable price.
Increase the growth rate of sales.
Provide the product/service quicker then the
competitors.
Become successful in the specified area.
Increase the level of awareness in between
customers.
Maintain a staff of enthusiastic employees for
excellent service to customer.
1/2
10. Project Objectives
Increasing average monthly sales in first year to
reach break-even.
To provide long lasting and durable products.
Increase customer awareness regarding the solar
energy alternative through effective promotional
tools.
2/2
12. India is currently ranked number one along with the United States in
terms of solar energy production per watt installed
With about 300 clear, sunny days in a year, India's theoretical solar
power reception, on only its land area, is about 5 Petawatt-hours per year
(PWh/yr) (i.e. 5 trillion kWh/yr or about 600 TW).
Our aim is to provide the fastest way to overcome the energy shortage
through electrification based on solar energy by offering products that
would be cost effective in the long run .
Import Solar Chips of different capacities from China .
Provide our target market with a complete Solar Panel System comprising
of a battery and a charger.
Main focus is the creative application of solar technology and creating
awareness .
Offering of ‘customized’ packages of products according to customer’s
requirements .
14. Solar Panel Systems
System Parts
Solar panel (Will be Imported from Xuzhou
Focus Solar Group Co , Ltd .)
China (Mainland)
Battery
(will be purchased from distributor)
Charger (will be purchased from distributor)
15. Solar Panel Systems
Solar Panels
There are 3 types of solar panels available:
Mono crystalline
Poly crystalline
Multi crystalline
Sunlight Energy Solutions will import all chips
depending on the demand and the
requirement, but the main emphasis will be on
Multi crystalline chips.
Energy stored in batteries of these solar panels can
be used to power lights for two to three days.
16. Solar Panel Systems
Battery
Lead acid batteries are required for storing energy
produced by solar panels
Charger
A device connected with the solar panel and the
battery and allows the flow of current from battery
during night time
17. Supportive Products
Light Emission Diode (LED) are environment
friendly with approximately 6 years life.
Pendant Lights used as decoration lights in events.
Flood Lights used to light up bill-boards.
Customized Packages such as laptop bag solar
charger, any home appliance powered by solar energy
etc.
18. Services
Sale of Solar Panel System for
household
Sale of solar equipments and custom
made commodities to the target market
Rent solar panel systems to advertising
agencies for lightening the bill boards.
Lighting services for event
management.
20. Team
The management would comprise 3 Managers, in
Marketing, Finance and Electric.
There is one Assistant marketing Manager, and one
accountant.
There are three highly skilled electricians.
Initially Office will be in Gurgaon.
23. Target Market
Users of Outdoor Products and
Services
Corporate sector ( bill boards & hoardings)
Retail outlets
Beauty saloons
Fast food chains
Educational institutes
Street lights and Street signals (Long term
planning)
Real-Estate Developers
Builders
Residential Societies
24. Target Market
Users of Indoor Products and
Services
Household users
Hostelites
Hospitality service providers
25. Marketing Strategies
Public Relations
Conduct seminars on corporate level to attract clients
of advertising agencies
Information about company and products on Website
Above the Line
Advertisements on billboards and news paper
Sales Discount
Free LED with every purchase of product
Giving discount on bulk buying of products
26. Suppliers
Our main suppliers would be from
China
Major suppliers are:
Coursertech Co., Ltd
Delight Lighting Co., Ltd.
Danyang Hopesun World Business
Co. Ltd.
Greenwood Solar China. Co Ltd.
27. Competitors
Main Competitors
Liberty Lighting India
Bhambri enterprises
Micro Sun Solar Tech
Currently the marketing strategies of the competitors
are not very effective and they are unable to create
demand for the product.
So our main focus would be on the proper marketing
of our products along with their usage and benefits
29. Competitive Edge
Very less number of player in this segment
Cost effective equipments
Real time marketing strategies
Durability of products
Emerging market
100% Customized product
B2B services (Advertising and Decors of events)
B2C services (fittings and Installation of products)
Renting services
After sale services.
