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1. Fresh Hand Tips­ SEO
Welcome
All enthusiastic learners
SEO Free Training (Part 1)

2. Steps to Learn Basics
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SEO (Search engine optimization)
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SEARCH ENGINE
ADVANTAGES OF SEO
SEARCH ENGINE TYPES
SEARCH ENGINE ALGORITHM
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ON PAGE -OPTIMIZATION

3. SEARCH ENGINE
Its a piece of software which collects all the information about
the web pages and keeps storing in large databases.
In search engines ,they have crawlers , spiders ,robots. These
crawlers will visit websites and collect the information via
keywords & key phrases in websites.
EXAMPLES: Google ,Yahoo , Bing........etc.

4. ADVANTAGE OF SEO
SEO brings the people to target website for a particular service or
product.
Place Brand awareness belong people (flipkart,Yepme.. ).
Low cost and high response.
Target Locality wise (regional/global).
High traffic means Revenue generator.
NOTE: Through 'google ad sense' ,'adbrite' ,'chitika' we can earn money
if we have a website with" high traffic .

5. Business Revenue tool : SEO
If you want to optimize a website for any search
engine first we need to understand the
"search engine anatomy”

6. SEARCH ENGINE TYPES
Search engines are THREE types:
1)Primary Search Engines
(Crawlers­based search engine)
2)Secondary Search Engines
(Human powered search engine)
3)Target Search Engines
(Hybrid search engine)

7. PRIMARY SEARCH ENGINES
These search engines are automated means there is no human
invention. Eg: Google,Yahoo,Bing etc
These search engines 'crawlers' will visit the websites and they
collect information and stored in a large databases
If any changes in the web pages the search engine crawlers will
collect the updated information automatically.
Note: "crawlers based search engines like the websites which are
daily updated".
IMP. Pt.: Search engines are changing the strategy's to give a rank
to a website. We have to update our website according to latest
"search engine " strategy's.

8. SECONDARY SEARCH ENGINES
These search engines are not automated its maintained by
professionals.Eg: Ask.com , Dmoz.com ....etc
If any changes made in your web page we have to submit
manually.
These search engines does not create the traffic for a
website.
Note: For a better ranking we have to submit your website in
human powered search engines.

9. TARGETED SEARCH ENGINES
These search engines are not popular.
Example: citysearch ,musicworld...etc
These search engines developed to search a particular
service in particular location.

10. 
SEARCH ENGINE ALGORITHM:
Search engines algorithm is a program for solving the issues on
web.
Search engines will sort the data which is already in its
database according to algorithm. (Means based on key words
& key phrases ).
Every search engine algorithm will change the strategy's
frequently.
According to new algorithm we have to design our websites. If
not our website ranking will low.

11. ON PAGE -OPTIMIZATION(1)
1.Title tag optimization
2.Header tags optimization
3.Anchor tag optimization
4.URL optimization
5.Image optimization

12. ON PAGE -OPTIMIZATION(2)
6.Web page architecture optimization
7.Page file name optimization
8.Site map creation
9.Meta keywords optimization
10.Meta description optimization
11.Meta robotic optimization