As video adoption is on the rise, more companies are incorporating video marketing as part of their marketing plan. Here we have discussed about 9 video marketing tools for marketers.
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As video adoption for marketing products and brands continue
to rise, it’s not a surprise that more and more companies are
incorporating video marketing as part of their marketing
strategy.
Videos are an easy medium to showcase a product/brand and
maximize the message in a compact form.
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So, why is Video Marketing important?
Videos are engaging: A video clip through a combination of good
audio and video can be the difference between people remembering
your product and forgetting it upon the click of the mouse. People’s
choices are fast moving from text to audio to video.
Videos are easy to grasp: With advancement in technology, people
prefer to watch videos than reading detailed content, instructions,
press releases etc. Information provided in videos is easy to grasp than
content in print.
SEO advantage: If videos are well optimized for ranking in searching
engines then they are likely to be found by people searching for similar
content. This gives you additional pull and visibility for your brand or
products.
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Here, lets discuss about 10 video marketing tools that
marketers can use.
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Powtoon
• This video marketing tool is a combination of animated
cartoons and PowerPoint presentations.
• The PowToon software helps create animated explainer
videos using presentations and still images that bring about a
change in your product demos, presentations and social
media clips.
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How can a marketer use it?
• As a marketer, you can use the Powtoon tool to create
ecommerce videos, how-to videos, TV ads, product listings,
landing page videos, product demos, business portfolios and
invitations.
• The software is most efficient for businesses and educators. It
is very user friendly and you need minimalist skills to work
with it.
• You can opt for a free account or get access to more advanced
functionalities with their paid plans. Here are the pricing
details and commonly asked questions:
http://www.powtoon.com/pricing/.
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Xtranormal
• This DIY video marketing tool makes your stories come to life
through animated characters.
• It’s simple - create, share and watch your story using text-to-
speech (computer generated artificial voice) and animated
technologies.
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How can a marketer use it?
• This video marketing tool can be used by marketers,
educators, studio artists or IT professionals. Educators can
reinvent their lectures/study workshops using videos created
by Xtranormal. It is a very engaging approach towards
learning.
• You can also download the Xtranormal Desktop feature, feed
in your script to the computer and virtual actors and cameras
will create the video for you using their artificial intelligence.
• Here is there pricing list:
http://www.xtranormal.com/pricing/.
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Go Animate
• Like Go Animate says, making a video used to be difficult, time-
consuming and expensive. Not Anymore!
• This video marketing tool is do-it-yourself software which caters to
businesses, educators and consumers alike.
• Go Animate lets you create professional quality videos using
animated characters without any fuss and at very low rates (that is
if you opt for their paid plans).
• You can then publish and promote the videos online.
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How can a marketer use it?
• As a marketer or a startup, you might not have the expertise
to create professional videos. Using their ‘Quick Video
Makers’ function, you can create videos yourself and without
much fuss.
• Their basic plan is free.
• When you want full control, you can simply switch to their
‘Full Video Makers’ section or get a business account. This will
cost you around $50/month.
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Magisto
• Video Marketing with Magisto is just a click away.
• It offers you an automatic video editing solution to create and
share professional looking movies using still images and
videos, complete with effects and transitions.
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How can a marketer use it?
• As a marketer, you might not have the professional know-how to
create videos. Fret not! You can upload your raw video and still
images via Magisto's app. The software automatically analyzes it
with its state of the art computer vision technology detecting and
indexing people, scenes & behaviors.
• Their artificial intelligence then filters the most interesting portions
of the video, puts it together with complete effects, transitions and
music. In case, there is excessive noise or instability, Magisto cleans
that too.
• Now, all you have to do is share it in your social networks.
• For further queries, you can go through their faqs:
http://www.magisto.com/faq.
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WeVideo
• As an amateur entrepreneur, you might have shot your video
on your mobile phone, but is it presentable? This is where
WeVideo’s cloud based video editing technology helps.
• The software is easy to use, fast and much more convenient.
• Because it is cloud based, you can access their editing tools
anywhere, anytime.
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How can a marketer use it?
• Give your videos a facelift using their different themes, visual
effects, transitions and typography. Since this is a cloud based
technology, you can use your android phones, iPhones or
iPods to create and share your videos.
• As an amateur, you can create videos via the Storyboard
Editor Mode; if you do have some basic knowledge of editing
try their timeline editor mode and if you are a pro, use the
advanced editor mode.
• While the Video Lite package is for free, you can also opt for a
Personal Plus package at just $4.99/month or Personal Ultra
package for $9.99/month.
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Viewbix
• Using Viewbix, you can empower your videos by inserting
several interactive apps and leveraging them.
• You can then share the experience across the internet, mobile
and social networks.
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How can a marketer use it?
• Once your video is ready, you can add apps to them, enhance
engagement and drive calls to action through Viewbix. Here
are the list of apps that you can use to revamp the look of
your videos: http://www.viewbix.com/apps.
• Their basic plan is free. However, their Pro plans (silver, gold,
platinum, titanium) start at $19.95, you can get the details
here: http://www.viewbix.com/pricing.
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Animoto
This video marketing tool creates videos from photos, video clips and music.
How can a marketer use it?
• Like their motto goes, ‘Make and Share beautiful videos online’, all you
have to do is upload your photos/music clip/video, select a style from the
library, add some music and words. Your video is ready to be shared.
• Their basic plan is free. However, if you are looking for feature rich HD
videos, Animoto Pro can be useful. Here a detailed price list:
http://animoto.com/pricing.
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Prezi
Simply put, this video marketing tool reinvents the art of presentation.
It gives your PowerPoint presentations a new look and feel.
How can a Marketer use it?
• Prezi has special feature called ‘Zooming’ which allows a user to
view the larger goals of a company. A user can then zoom in further
to see important details. This way, you can stuff all your gyan in just
one slide and still keep it clutter free.
• The basic plan is free, while the Enjoy License and Pro License plan
are paid. Here is their price list: http://prezi.com/pricing/.
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Sellamations
There is something about a person creating a doodle video in front of you isn’t it? You can’t move till the
post is complete. Sellamations’ doodle video marketing tool is very interesting and will keep your client
engaged.
How can a Marketer use it?
• Drawing doodles live keeps the user interested in what you are saying and what will happen next.
• Selling a product online is all about telling a good story which demonstrates the product’s
uniqueness, features and benefits.
• Doodles are a fun and effective way to get through to anyone - kids (schools, colleges, education &
coaching institutions) and adults alike.
• See a few examples here: http://sellamations.com/example-videos/.
• However, they do not have any free plans. The packages are all paid.
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You can also try
Photo Peach
Zimmer Twins
Stupeflix
Creaza
So, which video marketing tool will you use? Do share and leave
a comment.
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