The Uganda Motorsports Arena is organizing the annual 4x4 Challenge on October 2nd, 2011 to raise funds for Mildmay Uganda's Elizabeth Ward, which provides care to HIV/AIDS patients ages 0-18. The event will include a 4x4 race, health exhibitions, and performances. Sponsorship levels ranging from 30 million UGX to 5 million UGX are available in exchange for branding and advertising opportunities to support the goal of funding patient care for six months.

1. THE ANNUAL 4×4 CHALLENGE, RAISING HOPE
FOR MILDMAY CHILDREN.
Sponsorship Proposal
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2. Uganda Motorsports Arena (UMA) was set up in October 2010 with the sole aim of providing a state of the art
multi motor sporting activity space that is an incentive to competitor and fraternity growth, safety, and
improved standard (international level) events. We are located 27 km from Kampala off Busiika town just
after Bugema University on the newly tarmacked Zirobwe road.
Mildmay Ugandan (Mug) is a Christian organization operating under the aegis of the Uganda Ministry of
Health since 1998 specializing in treatment, care and management of HIV/AIDS as well as training
different cadres to be able to offer such care in resource limited settings.
Mildmay Uganda’s Elizabeth ward is an acute care and holistic pediatric health rehabilitation no charge
unit which entirely depends on donations, it caters for ages 0-18 years. UMA has organized a 4×4
challenge on the 2nd October 2011 to raise funds to run the ward for at least 6 months, besides the
challenge we will have a health, HIV /AIDS and Reproductive Health NGO exhibition, voluntary testing
and counseling zones by Mug, fun and games for the Mug Kids and well as guest performers like Navio,
The Mith and many more other artiste.
International embassies, missions, consulates and government bodies have been invited and will play an
important role in making the event a success.
Aims of the challenge
- To mentor a smile to many an ailing child who go through the Elizabeth ward through raising funds to
sustain this holistic rehabilitation.
-To sensitize the general public about HIV/AIDS prevention and treatment using sports as a medium,
motorsport is a captivating activity that can be used to draw close attention to populations about the
need for them to join in this fight against AIDS.
- To create a strong relationship of the multiple players in the Fight against AIDS with the corporate
world so this endeavor can attract a wider scope, through personal contact and information
dissemination at the exhibition.
-To expose the world to the actual facts about HIV/AIDS through the multiple exhibitions from health
sector players.
-To bring voluntary counseling and testing services closer to the people as will be provided by Mildmay.
Benefits accrued from your partnership
 Enjoy massive advertising and exposure of your company before and after the event
through live and visual media.
 Being a part of this challenge will propel your company to another level, the media
coverage and acclaim will position you at the forefront of sharing and giving back some
of the fruits of your good fortune and success to young ones who really deserve it.
 Mentor a smile and get a lifetimes reward of blessings.
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3.  Access to over 60 national and international NGO’s exhibiting as well as embassies and
foreign owned SME’s which provides you with a large possible clientele base for you to
broker , Embassies contacted and that are interested include the German embassy ,
Austrian consulate , Belgian Embassy , Danish Embassy , French Embassy , Irish Embassy
, Dutch Embassy , Norwegian Embassy Polish Consulate , Swedish embassy and the
British consul all to mention but a few .International NGO’s attending include Uganda
cares , DSW , USAID , PACE , Reproductive Health Uganda , International Rescue
Committee , Medecins Sans Frontiers , international medical corps , AMREF and UPHOLD
etc .
 An opportunity to display your services to a large number of people cutting across
different spheres of professions and income levels; this is a great exposure to the over
3000 spectators and participants.
WHAT ROLE YOU CAN PLAY;
- Join your 4×4 in the race at 350,000/=.
- come watch the spectacle at 5000/=
-Acceptance and calls for donations that will be paid directly into the Mug.
- Exhibit your NGO and what you do, procure tent space at the challenge at 250,000/=, it’s a great
platform to tell positive stories to a large audience of over 5,000 people.
-Take on major sponsorship of the event to mentor many a smile.
Please find here below our sponsorship packages for the event
PLATINUM sponsor UGX 30,000,000
This is the premium level of involvement. For sponsorship value of 30,000,000 UGX (Thirty million
shillings only) Your Company receives the following opportunities. Here you are allowed to set up a
maximum of 50% branding opportunity on the event press conference, event material and collateral and
the event day.
. Banners: Your Company logo/name will be prominently displayed on banners surrounding the
perimeter of the arena, where all the action occurs. Banners are viewed by up to 10,000 spectators at the
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4. event, and will appear in race video to be put up on our website and www.youtube.com, photographs,
event face book page and media coverage.
 Logo promotion: Your company logos will be distinctly displayed on event shirts, advertising
discs, event website, press releases, posters, flyers and other promotional materials.
 Sound promotion for your Company will be presented on high profile local radio stations leading
up to the event, and will be mentioned at frequent intervals throughout the event.
 On-site product display and sales opportunities for your company, you can set up as many sales
points as you wish during the event.
 Up to 10 Vehicle VIP entry passes and preferential treatment to all events benefits like club house
seating area as well as interfacing with the riders at will for any inquiries or comments.
 We entitle you to free adverts running of your company on our website for 8months at no extra
cost.
 Product category exclusivity
GOLD sponsor UGX 22,000,000
A cash sponsorship directly applicable to partly defray administrative costs such as: field and equipment
rental, transportation, and other expenses all rated at 22,000,000/= UGX (Twenty Two million shillings
only). You are enabled to set up 20% branding opportunity during the events press conference, event
advertising material, and event day and event face book page.
 Your Company logo/name banners prominently displayed and used in all the print and live media
associated with the challenge.
 Logo promotion: Your Company logos will be distinctly displayed on event shirts, advertising discs,
event website, posters, flyers and other promotional materials.
 Sound promotion for Your Company will be presented at frequent intervals throughout the event.
 On-site product display and sales opportunities for your company.
 VIP passes for 7 vehicles and club house preferential treatment.
 Website adverts running at no extra cost for 3 months.
 Product category exclusivity
SILVER sponsor UGX 10,000,000 (3 Sponsors)
A cash sponsorship directly applicable to partly defray administrative costs such as: field and equipment
rental, transportation, and other expenses all rated at 10,000,000/= UGX (Ten million shillings only). You
are enabled to set up 15% branding opportunities during the events press conference, Radio mentions,
TV Advertisement and event.
Your Company name banners prominently displayed and used in all the print and live media associated
with the challenge.
 Name Promotion: Your company name will be distinctly displayed on event shirts, advertising discs,
event website, posters, flyers and other promotional materials.
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5.  On-site product display and sales opportunities for your company.
 VIP passes for 3 vehicles and club house preferential treatment.
 Website adverts running at no extra cost for 1 month.
BRONZE sponsor UGX 5,000,000 (Unlimited Sponsors)
You are enabled to set up 15% branding opportunities during the events press conference, Radio
mentions, TV Advertisement and event.
Your Company name banners prominently displayed and used in all the print and live media associated
with the challenge.
 Name Promotion: Your company name will be distinctly displayed on event shirts, advertising discs,
event website, posters, flyers and other promotional materials.
 VIP passes for 1vehicles and club house preferential treatment.
 Website adverts running at no extra cost for 2 weeks.
“A smile to a hurting child is a gift of a lifetime”
We at Kinetic Management Group believe this is a wonderful way of cooperation and look
forward to your timely positive response. Please contact us with any questions or comments you
may have. We appreciate your time and interest and will look forward to your participation.
For more information please contact
Shawn Mubiru Kamal Sabuni
Brand and Event Management Business Development
Kinetic Management Group Kinetic Management Group
256792592482 256700369066
smubiru@kmgafrica.com kamal@kmgafrica.com
www.kmgafrica.com www.kmgafrica.com
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