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Public Relations Program Planning Sheet

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Kami Watson Huyse, APR
Kami Watson Huyse, APR

A worksheet for laying out a strategic public relations plan

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        Program Planning Sheet      Client:    Project:    Date:      Research    Planning          Formal    Goals  1.     2.     3.     Publics  1.     2.   3.   4.   Informal    Objectives  1.   2.   3.   4.   Strategies  1.   2.   3.   4.   Tactics  1.   2.   3.   4.   5.     My PR Pro · Public Relations Planning  [NAME OF CLIENT}  Page 2
Sheet:    Key Messages      1.    2.    3.    Evaluation        Suggested measurement tools:            Strategies    Update                     Implement  Tactic  Due Date  Budget  Coordinator  Amount                                                   

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Public Relations Program Planning Sheet

  • 1.         Program Planning Sheet      Client:    Project:    Date:      Research    Planning          Formal    Goals  1.     2.     3.     Publics  1.     2.   3.   4.   Informal    Objectives  1.   2.   3.   4.   Strategies  1.   2.   3.   4.   Tactics  1.   2.   3.   4.   5.     My PR Pro · Public Relations Planning  [NAME OF CLIENT}  Page 2
  • 2. Sheet:    Key Messages      1.    2.    3.    Evaluation        Suggested measurement tools:            Strategies    Update                     Implement  Tactic  Due Date  Budget  Coordinator  Amount