Introduction to the media industry module as part of the NC Media Studies.

1. Introduction to the Media industry

2. Lesson objectives
one Identify appropriate media
terminology
two Identify different sectors of the media
three Identify different methods of delivery of
media products

3. media is a diverse collection of
industries and practices, each with
their own methods of
communication, specific business
interests, constraints and audiences.

4. Key concepts in media

5. brand
A brand, whether a car or a
magazine, carries specific meaning
understood by consumers.

6. Consumers
Those who watch, read, listen …
the audience.

7. content
What the audience watch,
read or listen to.

8. delivery
How the content reaches the
audience. For example, physically
like a weekly magazine, broadcast
by satellite or across the internet.

9. entertainment
That which makes us laugh, cry or
generally distracts us from the day
to day stuff, like soap opera, movies
and sport.

10. information
Facts, news, sports results and the
stuff we need to know - at the
simplest level, traffic and weather
reports.

11. platform
The delivery method for the specific
medium. For example retail outlets,
internet, broadcast, theatre.

12. sectors
How the media industry is broken
down into smaller sections. For
example film, television, radio, press,
advertising, music and literature.

13. Working in Media

14. media industry attracts all
kinds of people but you’ll find
they all share the following
characteristics.

15. PASSION
CREATIVITY
ENTHUSIASM
FLEXIBILITY
DETERMINATION
IDEAS

16. Here are a few tips that you will
find useful as you’re finding your
way in the world of media.

17. work experience
Get work experience with media
organisations, production companies
or broadcasters. Just listing projects
you worked on in college isn’t going to
be enough.

20. ideas
You need ideas… by the bucket load.
It’s ideas that make the media world
go round. Someone with ideas will go a
very long way. Keep up to speed with
news and trends - you never know
where that next idea might spring from!

21. knowledge
Nothing annoys someone in media more
that a person who doesn’t know anything
about the job their applying for. If it’s TV
work you’re interested in, you need to
watch a lot of TV. Your love of TV will
come through if you can discuss it with
depth and excitement.

22. focus
You need to start to think what area
you want to work in. If it’s production,
what do you want do do? If it’s more in
business or further behind the scenes.
What path you need to take?

23. Next class will be on
media audiences

24. homework task
Choose one media sector and
prepare a short classroom
presentation on different products
produced by this medium and the
audiences it attracts.