21. The Interactive Communication Program is a platform
for digital natives from all over the world
Global approach
Digital logics
22. The Interactive Communication Program is a platform
for digital natives from all over the world
Global approach
Digital logics
23. The Interactive Communication Program is a platform
for digital natives from all over the world
Global approach
Digital logics
Communication
24. The Interactive Communication Program is a platform
for digital natives from all over the world
Global approach
Digital logics
Communication
Innovation
29. The program
Interactive communication Digital director Digital creative
digital innovation
48hrs
48hrs
digital landscape
48hrs
digital channels 48hrs
30. The program
Interactive communication Digital director Digital creative
digital innovation
48hrs
Analysis
48hrs
digital landscape
48hrs
digital channels 48hrs
31. The program
Interactive communication Digital director Digital creative
digital innovation
48hrs
Analysis
48hrs
digital landscape
Project management
48hrs
digital channels 48hrs
32. The program
Interactive communication Digital director Digital creative
digital innovation
48hrs
Analysis
48hrs
digital landscape
Project management
48hrs
digital channels 48hrs Process management
33. The program
Interactive communication Digital director Digital creative
digital innovation
48hrs
Analysis Creative methods
48hrs
digital landscape
Project management
48hrs
digital channels 48hrs Process management
34. The program
Interactive communication Digital director Digital creative
digital innovation
48hrs
Analysis Creative methods
48hrs
digital landscape
Project management Execution of ideas
48hrs
digital channels 48hrs Process management
35. The program
Interactive communication Digital director Digital creative
digital innovation
48hrs
Analysis Creative methods
48hrs
digital landscape
Project management Execution of ideas
48hrs
digital channels 48hrs Process management Creative delivery
36. What is a course like?
Strategic
coaching
Theory Assignment Execution Feedback
Creative
coaching
40. The strategist
The roles
analyse behavior,
needs and define
the strategy
41. The strategist
The roles
analyse behavior,
needs and define
the strategy
The project
manager turn
ideas into reality
42. The strategist
The roles
analyse behavior,
needs and define The Digital Art
the strategy Director develop
the experience
The project
manager turn
ideas into reality
43. The strategist
The roles
analyse behavior,
needs and define The Digital Art
the strategy Director develop
the experience
The Creative
The project Director leads
manager turn the concept and
ideas into reality idea development
44. The strategist
The roles
analyse behavior,
needs and define The Digital Art
the strategy Director develop
the experience
Digital Director
The Creative
The project Director leads
manager turn the concept and
ideas into reality idea development
45. The strategist
The roles
analyse behavior,
needs and define The Digital Art
the strategy Director develop
the experience
Digital Director Digital Creative
The Creative
The project Director leads
manager turn the concept and
ideas into reality idea development
46. The type of tasks you
will work on
Wateraid need TV4 need to
more funding find new ways to
connect with their
How can customers
Electrolux get more
people to experience
their products?
H&M want more Google want
people to visit their potential customers to
stores understand and try
their products
48. ma
nag
pa
er
rt
pts
ne
ese ri
ce
arc te n/m
on
ma
nag h am an br iefs
pc
&i a ge o
pro ing dt
lo
n
nsi
ces the a o
ve
p
res eas
ght
s & cre
de
tea ativ id
lop
s
ms e e
dev
manage projects Digital Director Digital Creative execute ideas
sses
pp roce pr
od
u uc
set e
’s
gies
I
W
KP
wri
t e
stra
rit
ze
p
eb
te
aly
develo
an
rie
stra
fs
teg
y
49. People you are likely to meet
Fredrik Lundgren
Starring Ted Persson
Johan Ronnestam Helene Schöldsten Great Works
Ronnestam Microsoft
Ola Oredsson
Daniel Bonner
Cybercom Malin Stråhle Martin Cedergren
Unibet Åkestam Holst AKQA
Nick Gill Tobias Brandt James Temple Kenneth Danielsson
BBH Digitas R/GA Wisely
50. Where some of the former
students have ended up.....
51. Where some of the former
students have ended up.....
52. The advanced internship program
• The Interactive Academy is a one year
program only students at Interactive
Communication can apply for
• Only truly exceptional students are
accepted to the program
• The objective is to provide students with
the optimal platform for leading the work
at a world class agency
58. The Interactive Academy
H
RC
Y
A
One year interactive communication course @ Berghs
A
M
M
Interviews for year two selection
year two
RY
ST
A
U
U
G
Y
N
U
A
JA
A
Placement @ agency 1 Placement @ agency 2 Hiring opportunity
M
Berghs - Two weeks Berghs — Two weeks Berghs — One week
60. Berghs Digital Pioneer Scholarship
• 65,000 SEK awarded by a jury to an
outstanding talent
• The selected talent need to show proof of
outstanding talent, a unique viewpoint and a
difficulty finding the means to participate
• Applying for the scholarship is done when
applying for the program
61. Strateg creative/
digital Kreatör!
Kreatör director
digital Strateg!
62. Strateg creative/
digital Kreatör!
Kreatör director
digital Strateg!
63. This is the kind of student we are looking for
techie
creativity insights/
Strateg
Kreatör
Kreatör!
Strateg!
business
65. The assignments
Task no #1 - the ball pen
Develop a new area of use for one of our oldest
tools available - the ball pen. Something that
makes people talk about the new product and the
experience of using it (this is a non-techie task).
Show us how you could re-invent the product,
package and market it.
67. The assignments
Task no #2 – in a world of sagas
The book company Fairytale Inc are up to a challenge. Books
have always played an important role for learning as well as
for creativity, but the company’s young audiences are heavily
inspired and entertained by the gaming industry and parents
have less and less time for their children.
Come up with a digital concept that takes the world of sagas
to a completely new level that meets the audiences in the
year 2020 and their demand on entertainment and mobile
lifestyle. We want you to include a presentation of the target
group and your insights in your concept.
69. The assignments
Task no #3? – your own project
You might have a project of your own that you would like us to know about.
Maybe it’s a cool application you have been working on, a dress you sewed
yourself or an ant farm you documented creatively.
Everybody has talent, personal passion and specific skills that make up who
you are as an individual. Everybody has different backgrounds and
experiences. So do you. We would like you to make an effort to bring that
personal touch that makes your solutions personal. We’re open minded
people and would like you to be as well. We are in need of people who can
think differently. Surprise us!
70. Admission requirements - the program
High-school degree with approved ratings in English
At least one year of work experience
Social media presence
Basic knowledge of at least one program ouf of photoshop, flash and after effects
Work assignment and personal letter
About the studies
The program is one year, starting in August.
Lessons are normally held mon-fri 09.00-16.00, while some lectures may be held during
evenings and weekends
Start: 16/8 2010
Avslutning: 30/5 2011
Application - timings
Ongoing during the spring, but 6th of April if you apply for the Berghs Scholarship
Fee: 130.000 SEK
Additional costs
Approximately 5.000 SEK for litterature, copying and other materials.
The program is approved for governmental student grant and is relieved from VAT
Vad som skiljer oss från traditionella kommunikatörer - teknik inget hinder utan snarare något som kan agera drivkraft i vår kommunikation. Detta är vad vi försöker skapa. Nya tidens kommunikatörer som har denna förändring i sitt DNA.
Interaktiv kommunikation är en utbildning (80% samläsning). Vi vill inte placera er i fack (då ni inte kommer att jobba så), men ni har möjlighet att välja ett spår att fördjupa er i beroende var ert intresse ligger, en mer strategisk inriktning som lämpar sig för en roll som junior digital planner, web director på byrå eller på kundsidan. Alternativt är du mer intresserad kring att förpacka den digitala kommunikationen och siktar på att bli en interaktiv AD. Vi vill skapa nästa generations stjärn-kommunikatörer!
Interaktiv kommunikation är en utbildning (80% samläsning). Vi vill inte placera er i fack (då ni inte kommer att jobba så), men ni har möjlighet att välja ett spår att fördjupa er i beroende var ert intresse ligger, en mer strategisk inriktning som lämpar sig för en roll som junior digital planner, web director på byrå eller på kundsidan. Alternativt är du mer intresserad kring att förpacka den digitala kommunikationen och siktar på att bli en interaktiv AD. Vi vill skapa nästa generations stjärn-kommunikatörer!
Gällande arbetsproverna så letar vi efter personer som kan tänka annorlunda. De som är lite av visionärer och som vill driva kommunikation framåt snarare än sitta bredvid och titta på när allt händer.