Value proposition overview for North American Financial institutions to create and maintain profitable youth savings programs

1. HOW TO CREATE VALUE WITH A YOUTH SAVINGS PROGRAM December2009

3. OUR PROPOSITION Custom design of money box to your financial institution’s brand requirements Brand the EKOMINI platform to financial institution’s brand image Access to games and adventures on ekominiville for financial institution’s users Customers subscription based Under license to financial institutions Option to produce content relevant to bank’smarket environment

4. CUSTOM DESIGN OF MONEY BOX

5. BRAND THE EKOMINI PLATFORM TO FINANCIAL INSTITUTION’S BRAND NAME BANK’S BRAND NAME LOGO HERE

6. FREE ACCESS TO EKOMINIVILLE FOR FINANCIAL INSTITUTION’S USERS

7. PRODUCE RELEVANT CONTENT

8. 3REASONS WHY FINANCIAL INSTITUTIONS SHOULD CONSIDER OUR YOUTH SAVINGS EDUCATION PLATFORM

9. 1 Reason A consumer’s first experienceis the one mostremembered Creates a strong, enduring bond Lifetimecustomerpotentialsignificant The right thing to do but hard to rationalize

10. 2 Reason Improves parent loyaltyre: emotionalconnection Createsopportunity for next best purchase Youthsavingstied to parent product Increasesshare of wallet Quick, measurable ROI The right thing to do withpayback

11. Reason Customer centric Social engagement Improve brand equity Emotionalconnection Differenciation + Relevance 3

12. FINANCIAL LITERACY IN ACTION THE FIRST MONEY-WISE GENERATION DONATING THE MOST RECEPTIVE TO NEW TEACHINGS FUN & GAMES SETTING GOALS CUSTOMERS FOR A LIFETIME SAVING LEARNING TO EARN CHILDREN FINANCIAL EDUCATION 1st TIME LIFETIME EXPERIENCE CUSTOMER CENTRIC COMMUNITY COMMITMENT DIFFERENTIATION CUSTOMER ENGAGEMENT CONNECTS WITH PARENTS SOCIAL COMMITMENT PARENTS REDUCES CUSTOMER CHURN FINANCIAL INSTITUTIONS LOYALTY IMPROVED SHARE OF WALLET GUARDIANS OF THEIR CUSTOMERS TRUST R-ROI REAL RETURN ON INVESTMENT BRAND EQUITY ADDED VALUE CREATES OPPORTUNITY RELEVANCE RESP NEXT BEST PURCHASE MORTGAGE RRSP LIFETIME CUSTOMER VALUE