DIFFERENTIATING THROUGH MAGIC INGREDIENTS
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its a part of my detailed .ppt with notes as well. i had put so much hard work into it as i had to present it.
![HOW A PRODUCT IS MADE CAN BE A DIFFERENTIATING IDEA ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/differentiate-or-die-1193421226974991-3/85/differentiate-or-die-1-320.jpg)
![[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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DIFFERENTIATING THROUGH MAGIC INGREDIENTS
Notes de l'éditeur
- A company works very hard in developing new products. Dozens of engineers , designers, manufacturing people spend hours to make and test that unique product. But marketing folks concentrate on their ads packing n promotion and the most powerful differentiating idea is ignored. The magic ingredient is ignored. This is necessary because of the several products available are doing the same thing for the people. Like all toothpastes prevent from cavities. Also all detergents clean clothes. so products can also be differentiated by focusing on the technology & ingredients used.