Gb tgi 2014 q4

1. GB TGI 2014 Q4
QUESTIONNAIRE CHANGES
NEW DATA IN ACTION

2. Consumer Electronics
Added: Consoles, Accessories & Games: Used to watch On-Demand TV
PC (Horz%):
2
Base: Have Console in House (including PC)
What is the
frequency of
console gamers
who use their
consoles to
watch On-
Demand TV
Hours spent playing online Games on PC

3. Toiletries and Cosmetics
Added: Hand Cream and Lotions – New Brands
3
30% are Women
aged 65+
24% are Women
aged 25-34
32% are Women
aged 45-55
Base: All Women

4. Confectionery and Snacks
Added: New options for Nuts & Dried Fruit
4

5. Confectionery & Snacks
Added: Chocolate Bars and Other Chocolate Items
5
22% More
likely to be
Women
55% of
purchasers
are Single
50% More
likely to be
bought by
35-44’s

6. 6
Financial Services
Added: Bank and Credit Cards – New Options

7. Financial Services
Added: Bank and Credit Cards – Benefits
7
Base: Have a Credit Card

8. Financial Services
Added: Bank and Credit Cards – Benefits
8
Base: Have a Credit Card

9. Household Products
Added: Kitchen Roll
9
Solus Users
Make up 56%
of the total
population,
totalling
17,060,000
Main Shoppers
Non Users
Equals to
5,262,000
Main Shoppers,
17% of the
population.
All Users
87% of the
population use
Kitchen roll,
equating to
27,688,000
Main Shoppers
Base: Main Shopper

10. 1
Household Products
Added: Kitchen Roll – Brands include:
Divorced Women are
36% more likely to
use Thirst Pockets
Separated Men
are 53% more
likely to use Plenty
2,058,000 users
55% of
Married/Living as a
couple Main
Shoppers use
Supermarket’s own
brand
1,811,000 users 463,000 users
Base: Main Shopper

11. Toiletries & Cosmetics
Added: Women – New Brands for Foundation/Face Powder,
Lipstick/Lip gloss, and Eye Make Up -
Base: All Women Have experienced in last 12 months (index). Audience formed through grouping Foundation, Lipstick and Eye Make Up buyers.
1

12. Toiletries & Cosmetics
Added: Women – New Brands for Foundation/Face Powder,
Lipstick/Lip gloss, and Eye Make Up -
Base: All Women Have experienced in last 12 months (index). Audience formed through grouping Foundation, Lipstick and Eye Make Up buyers.
1

13. Alcoholic Drinks
Added: Cider – Flavours
1
Apple Cider
Make up 22%
of the total
population,
totalling
11,126,000
Adults 18+
Pear Cider
Equals to
5,781,000
Adults 18+,
12% of the
population.
Other Cider
11% of the
population
drink other
flavours,
equating to
5,411,000
Adults 18+
Added: Cider – New Brands
Base: All Adults 18+

14. Other Activities and Attitudes
Added: Celebrities and Personalities
LIKE NEITHER LIKE NOR DISLIKE DISLIKE NEVER HEARD OF
1

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Email: tgihotline@kantarmedia.com
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