1. Youth TGI
Enhanced understanding of the GB youth market
Enhance the definition and
understanding of young target groups
Gain insight into markets driven by
pester power
Communicate effectively across the
youth market
Discover the trends that will influence
the markets of the future
Identify significant changes amongst
kids as they grow older
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2. Youth TGI
Youth TGI is a biannual nationally-representative survey of 7-19 year-olds in Britain,
collecting data from 6,000 kids each year.
Established in 1993, Youth TGI provides valuable single-source insight into the 7-19
market through:
• Demographics
• Product usage
• Media habits
• Leisure activities
• Attitudes
Understanding kids Finding efficient communication
channels to hit the target
To gain a deeper understanding of
kids, Youth TGI provides valuable Youth TGI provides extensive insights
insights into their world through the into above and below the line media
measurement of attitudes and main consumption habits in the youth
concerns. Respondents are asked market. Media budget allocations
over 200 attitude statements as will be more efficiently used and
well as measuring the concerns of distributed as Youth TGI highlights the
young people towards broad issues most effective ways to communicate
such as drugs, terrorism, exams and with different sub-groups of kids. In
unemployment. Additional questions addition to providing a wealth of media
are asked about what is important consumption data, Youth TGI also
to them in life, where they turn for highlights kids’ opinions of specific
advice and which celebrities they communication channels.
admire and hate.
Finding the right media mix that
This deeper understanding is crucial resonates with a target group is crucial
in creating marketing strategies to fully engaging them. For example,
which truly engage with the intended kids who are frequent buyers of new
target audience. trainers are most likely to be influenced
by satellite/digital TV whereas regular
music buyers are more likely to trust
cinema.
For more information, please get in touch:
T: +44 (0)20 8433 4000
E: tgihotline@kantarmedia.com
W: www.tgisurveys.com