Cute Dog Theory

•

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Beth Kanter

http://cutedogtheory.wikispaces.com/

Économie & finance Mode de vie

The Cute Dog Theory:
Nonprofits and Social Media Adoption

Web 1.0 tools were
created so physicists
could share their
research papers

Wait a second … looking at
nonprofits that have successfully
Adopted social media ..
There are a lot of dog lovers …..

Assess Audience
Online Social Activities

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Cute Dog Theory

1. The Cute Dog Theory: Nonprofits and Social Media Adoption

2. What the heck is the Cute Dog Theory?

3. It’s a remix of the Cute Cat Theory!

4. Web 1.0 tools were created so physicists could share their research papers

5. Web2.0: to share cute cat photos

6. Wait a second … looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers …..

7. Assess Audience Online Social Activities

8. A Quick Poll with Digital Natives

9. Discuss/set objectives first

10. Not a monologue

Cute Dog Theory

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