This document summarizes a meeting of the Peer Exchange Group 2 on measuring networked nonprofits. The meeting focused on learning culmination and included peer assists from Community Catalyst and ZERO1. Community Catalyst discussed using social media to advance payment reform and their key performance metrics for a pilot project. ZERO1 discussed KD Paine's basic steps for defining results, selecting metrics, and turning data into action. The meeting concluded with a reflection on learning and planning for future work. Participants were asked to complete a survey to provide feedback.

1. Peer Exchange Group 2:
Measuring the
Networked
Nonprofit:
Proving Results To Improve
Session 8:
Learning Culmination
January 12, 2012
Beth Kanter,
Visiting Scholar, Social Media and Nonprofits
The David and Lucile Packard Foundation
Organizational Effectiveness Program

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3. Peer Exchange Group 2:
Measuring the
Networked
Nonprofit:
Proving Results To Improve
Session 8:
Learning Culmination
January 12, 2012
Beth Kanter,
Visiting Scholar, Social Media and Nonprofits
The David and Lucile Packard Foundation
Organizational Effectiveness Program

4. This call is being
recorded
*2
Flickr Photo
by Malinki

5. On The“wikito Today your reflections
Don’t forget jot down
in your
Call
journal”
Beth Kanter Becky Jain

6. Agenda
Peer Assist:
Community Catalyst
Zero 1
Learning Culmination
Ask Your Questions and Share Your Insights in the Chat!
Twitter Hashtag: #measurenp

7. Community Catalyst
• Advocates for high-quality, affordable
health care for all
• National partners
• Networks in 40+ states, connect states
• Issue campaigns
• New models of care
© 2012

8. Advancing Payment Reform via Social Media
• An issue we can move in a difficult
political environment
• Potential to build our capacity AND our
partners’ capacity
• Replication of offline technical
assistance efforts online
• Messaging support
• Public education
• Story banking and content creation
• Sharing key resources
© 2012

9. Pilot Project
• Help our partners use Twitter to
• Educate the public about payment reform
• Spread key messages
• Influence legislators and support progress of
the bill(s) in states
• Key Performance Metrics
• 5 states take on payment reform
• 3 states implement social media campaign
• 4 states introduce bills
• 2 states pass payment reform bills
© 2012

10. How we’ll measure
• Click thrus back to payment reform
resources
• Use of campaign-related hashtag
• Number of payment reform RTs
• Sample tweets used by partners
• Which tweets are getting used? Which
aren’t?
© 2012

11. ZERO1: The Art & Technolgy Network

26. KD Paine’s Basic Steps
Define Results
Strategy
Benchmarks
Metrics – KPI
Costs
Select Right Tool To Collect Data
Turn Data in Action

27. Reflective Practice requires. . .
• Honesty • Safety
• Transparency • Flexibility
• Courage • Humanity!
• Openness
Source: Michelle Martin -
http://michelemmartin.wikispaces.com/Reflective+Practice+for+TAFE

28. After
Action
Review
Source: Michelle Martin -
http://michelemmartin.wikispaces.com/Reflective+Practice+for+TAFE

29. Ask Questions
Source: Michelle Martin -
http://michelemmartin.wikispaces.com/Reflective+Practice+for+TAFE

30. CHAT:
Reflection Questions:
• What is your formal process for
making decisions and changes based on
your data?
• How does your organization with
deal with “failure”?

31. Learning Culmination

32. Learning Culmination
Your Learning:
What did you learn?
What is now clear that wasn’t when you
started this project?
What do you need to do next?
Program Learning:
If we did a continuation of this peer
group for my work plan for 2012-2013,
what would you change? What would
you keep the same? How to improve?

33. Please take a few minutes to complete this survey!
This will help me plan for next year as well as
complete a final report.
https://www.surveymonkey.com/s/measure-netnon-2-final

34. What’s Next?
- Please take the survey
- Designing something for next year’s
work plan
- Book launch October, 2012
- If your organization is funded
through the Local Program, email
me bkanter@packard.org
Optional: Peer Review Book Chapter
http://measure-netnon.wikispaces.com/Peer+Group+Review+of+Book