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Justin Perkins: Social Media ROI Calculator
1. Social Networks Fundraising & Advocacy ROI Calculator http://www.frogloop.com/social-network-calculator If you’re expecting to use social networks to raise money with minimal work, you can expect to see a -90% ROI against time spent by staff. This is a conservative estimate using widely published benchmarks for online marketing, and an hourly wage of $10/hr.
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3. Trade-off of Grow vs. Buy If the cost of growing your email list through in-house marketing is higher than $2-3 per email address, your organization is instantly losing money and lots of time.
4. Calculating Cost Per Email Total cost per email = $5.20 Instant loss!! = $2.20-$3.20 Staff Salary + Benefits (+30%) Annual Email Subscribers $40,000 + $12,000 10,000 email addresses
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7. MySpace: a Place for Donors? http://www.frogloop.com/myspace-analysis