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Frameline
                                    Listening Experiment


Questions for Listening Experiment:
The Organization                                      The “World”: LGBT Film & Media Arts
   • Who is talking about us?                            • What else is going on in the world?
   • What are they saying?                               • Who are the major players?
   • Where are they saying it?                           • What’s the content?

Tactics:
Google Alert Keywords:
   • Frameline                                       Co-Tweet Saved Searches:
   • Frameline34 OR San Francisco                       • Frameline OR "San Francisco
      International LGBT Film Festival                    International LGBT Film Festival"
   • gay OR lesbian OR bisexual OR                      • Frameline34
      transgender OR LGBT OR queer film
   • "Youth In Motion"                               Twitter Lists:
                                                        • Distribution / Educational
Blogs Followed:                                         • Community Partners
   • IndieWire                                          • Celebrities
   • Towleroad                                          • Film Festivals & Film News
   • GLAAD Blog


What We “Heard”:
   •   Filmmakers posting about their films
   •   News articles about specific films, mentioning screening at Frameline
   •   News articles about festival (blogs, local papers, etc.)
   •   Articles & tidbits about LGBT films, celebrities, etc.
   •   Things that we’ve posted (YouTube, blog, etc.)
   •   Junk: camera lenses & tech equipment, other organizations/companies,

How We’ve Used This Information:
   •   Tracked press clippings
   •   Reposted articles on E-News, Facebook, and Twitter
   •   Created blog: http://blog.frameline.org
   •   Engaged more with Twitter followers

Next Steps / Future Uses:
   •   Refine search terms further, weed out junk
   •   Look further at peer organizations’ strategies (ie. Outfest, local film fests)
   •   Build success of blog
   •   Support for programming (what films are we aware of?)
   •   Rethink festival program release timing
•   Consider how to continue engagement in non-festival season
•   Consider how to use listening to help shape or influence programs

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Lsm frameline one_pg

  • 1. Frameline Listening Experiment Questions for Listening Experiment: The Organization The “World”: LGBT Film & Media Arts • Who is talking about us? • What else is going on in the world? • What are they saying? • Who are the major players? • Where are they saying it? • What’s the content? Tactics: Google Alert Keywords: • Frameline Co-Tweet Saved Searches: • Frameline34 OR San Francisco • Frameline OR "San Francisco International LGBT Film Festival International LGBT Film Festival" • gay OR lesbian OR bisexual OR • Frameline34 transgender OR LGBT OR queer film • "Youth In Motion" Twitter Lists: • Distribution / Educational Blogs Followed: • Community Partners • IndieWire • Celebrities • Towleroad • Film Festivals & Film News • GLAAD Blog What We “Heard”: • Filmmakers posting about their films • News articles about specific films, mentioning screening at Frameline • News articles about festival (blogs, local papers, etc.) • Articles & tidbits about LGBT films, celebrities, etc. • Things that we’ve posted (YouTube, blog, etc.) • Junk: camera lenses & tech equipment, other organizations/companies, How We’ve Used This Information: • Tracked press clippings • Reposted articles on E-News, Facebook, and Twitter • Created blog: http://blog.frameline.org • Engaged more with Twitter followers Next Steps / Future Uses: • Refine search terms further, weed out junk • Look further at peer organizations’ strategies (ie. Outfest, local film fests) • Build success of blog • Support for programming (what films are we aware of?) • Rethink festival program release timing
  • 2. Consider how to continue engagement in non-festival season • Consider how to use listening to help shape or influence programs