08NTC: Social Media ROI: Case Study Slam: Traffic

Using Social Media to Increase Website Traffi c By: Danielle Brigida National Wildlife Federation

National Wildlife Federation ,[object Object]

Benefits of Traffic ,[object Object],[object Object],[object Object]

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Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537

Wildlife Promise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Success 29,183 page views in one day (Typical day on Wildlife Promise? ~150 views)

When a Digg Goes “Popular” RSS Blogs Your Site

StumbleUpon ,[object Object],[object Object],[object Object],[object Object]

StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr Lower Bounce Rate Photo from Morguefile.com

Challenges and Investments Photo from Morguefile.com

FreeDigitalPhotos.net When You Can’t Afford to Buy a Page View

In Summary ,[object Object],[object Object],[object Object],What’s next? Tracking comments, inbound links, follow up response and future donations

Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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