for a training

1. Module 2: The Art and
Science of Blogging
Beth Kanter, Beth’s Blog

2. Beth Kanter, Presenter
Photo by Steve Goodman

3. Learning Objectives
• What makes a good blog?
• The blogging work flow
• Nine essential blog post formats
• Potential challenges to adoption
• Tips for making it productive

4. Reading and Commenting
Quick Review
Questions or concerns?

5. Let’s talk about the assignment
1. Set up a RSS reader if you don’t already use
one
2. Add at least 5 blogs to your reader using the
starter pack
3. Think about a strategy for organizing,
adding, and pruning
4. Add at least 5 blogs by referral
5. Add at least 5 blogs by searching on
Technorati or Google Blog Search
6. Add one or more Google Blog Searches to
your feeds

6. What makes a great blog?
(The Art Part)

7. Personality
Usefulness
Personality
Usefulness
Writing Style
Frequency
Relevancy
Interactivity
Engaging

8. Blogging Legos
1. Read/Comment
2. Write Posts
3. Interacting with Your Readers

9. 1. Read/Comment
Read you feeds
Comment
Update Your Feeds

10. 2. Writing Blog Posts
What topic
Write

11. 3. Interacting with Your Readers
Who’s Reading
You?
Acknowledge
Readers

12. Example

13. Google Alert and Technorati Watch List

18. Ideas for blog posts need to marinate …

19. 1. Jot it Down
2. Review it
3. Mash Up
4. First Draft
5. Look at What Others have Written
6. Bounce it Around
7. Write Final Draft
8. Post
9. Feedback
10. Update
From Pro Blogger

20. Form or Genre

21. Instructional Posts

22. Informational

23. Product Reviews

25. Lists

26. Interviews
Case Studies
Profiles

27. Link Posts

28. Problem Posts

29. Choosing Between Options

30. Rant or Inspirational

31. Collation and Research Posts

32. Critique Posts

33. Series

34. How To

35. Memes

36. There’s more from Pro Blogger …

37. A few words about style …
•Scanning text
•Length
•Titles

39. Lists
Formatting
Headings and Sub-Headings
Pictures
Borders and Block Quotes
Space
Get to the Point
Don’t Bury Your Points

42. Keep It Simple
Grab Attention
Meet A Need
Describe
Use Key Words
Take Time

43. Adoption Issues

45. Productivity Tips

46. One Click Blogging
Manage Multiple Blogs from One Point
Image Management
WYSIWYG
Offline Blogging
Spell Check

49. Assignment
Write 3 posts
Comment on each other’s posts
Incorporate reader comments
Write 1 post reflecting
on the process of writing blog
post