12. EXECUTIVE BOARD Management Jean-Bernard LévyChairman of the Board Amos GenishVice-Chairman of the Board Gustavo Pinto GachineiroExecutive Vice-President Philippe CapronDirector Caroline Le Masne de ChermontDirector Régis TurriniDirector Boris PrzechakiIndependent Director
26. LEAP TELECOM HISTORY Leap is a wireless communications provider that offers innovative, high-value wireless services under the “Cricket” brand. Leap's Cricket service offerings provide its fast-growing, young, and ethnically diverse customer base with unlimited access to wireless voice and data services for a flat rate without requiring a fixed-term contract
27. The Company and its joint ventures now operate in 35 states and the District of Columbia and hold licenses in 35 of the top 50 U.S. markets. Cricket services stretch across the country, from New York to California. Headquartered in San Diego, Calif., Leap is traded on the NASDAQ Global Select Market under the ticker symbol “LEAP.“
28. SERVICES OFFERED BY LEAP TELECOM Premium Extended Coverage This gives Cricket customers access to unlimited voice usage in a broad coverage area of approximately 200 million covered POPs. In addition to its market expansion initiatives, the Company launched two new products: Cricket Broadband, its unlimited high-speed mobile internet service, and Cricket PAYGo, its unlimited pay-as-you-go daily and all-inclusive monthly wireless service.
29. 2. 3G digital wireless network operates on CDMA2000 (Code Division Multiple Access)1X EvDO Rev A technology covering approximately 94 million potential customers. The engineering team at Leap is driven to optimize capacity and balance spectrum availability and has successfully deployed unlimited voice and broadband data services using as little as 10MHz of spectrum in most of the Company‘s markets. Leap‘s engineering staff focuses on thoughtful and creative application of new technology designed to operate high capacity, high utilization networks in order to drive our industry
30. 4 P’s What are they? THESE ARE: Product Place Promotion Pricing MARKETING STRATEGY OF LEAP
31. HOW DO YOU KNOW WHAT THEY ARE AND WHAT COMBINATION WILL WORK? RESEARCH,RESEARCH, & RESEARCH THE 4’Ps
32. You think they will buy it, but will Take Heart out of the Decision! Let the numbers speak for themselves.
33. EXAMPLE:SHOWING RESEARCH STEPS Example: Digital Cable We want more cable channels? Spent approximately $20,000 to offer HITS QT. Customer Research = NONE 42 New Customers during 1st Year! Conducted a survey two months ago determined that the reason people weren’t buying was – price. Lowered price and gained 29 new customers
34. RUBICON TELECOM Since forming in 1989, Rubicon Technology has always followed the same guiding principle: communication should be easy, dependable and affordable. Rubicon's history as a telecommunication company is a tapestry of innovative services that have made communicating easier, more dependable or more affordable. The team at Rubicon will continue to bring services to market that enhance the ability of your family or business to communicate
42. COMPETITORS IN RUSSIA Central Communication Company JSC JSC «SMARTS Sky Link Mobile TeleSystems OJSC ("MTS")
43. Central Telecommunications Company OJSC Central Telecommunications Company OJSC is a Russia-based open joint stock company. The Company is an operator of wired communications in the Russian Federation, provides a range of communications and Internet services to private individuals, corporate clients and governments in the Central Federal District..
59. COMPETITORS IN INDIA Bharat Sanchar Nigam Limited (BSNL) Airtel Reliance Idea Cellular Vodafone
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63. WLL-CDMA Telephone Services: BSNL's WLL (Wireless in Local Loop)service is the most reliable and affordable service giving you the best of both fixed line telephony & Mobile telephony. BSNL Broadband Internet: BSNL provides internet services through dial-up connection (Sancharnet) as Prepaid, (NetOne) as Postpaid and ADSL broadband (BSNL Broadband). BSNL holds 55.76% of the market share with reported subscriber base of 9.19 million Internet subscribers with 7.79% of growth at the end of Mar-10. Top 12 Dial-up Service providers, based on the subscriber base, Performance of BSNL ISP Quality of Service have met this benchmark of 99% for first attempt in this quarter and maintained the Grade of Service. It Also Provides OnlineGames Via Its Games on Demand(GOD)
64. Intelligent Network (IN): BSNL provides IN services offers value-added services, such as Free Phone Service (FPH), India Telephone Card (Prepaid card), Account Card Calling (ACC), Virtual Private Network (VPN), Tele-voting, Premium Rae Service (PRM), Universal Access Number (UAN) and more. 3G:BSNLoffers the '3G' or the'3rd Generation' services which includes facilities like video calling, live TV, 3G Video portal, streaming services like online full length movies and video on demand etc. IPTV:BSNL also offers the 'Internet Protocol Television' facility which enables us to watch television through internet. FTTH:Fibre To The Home facility that offers a higher bandwidth for data transfer. This idea was proposed on post-December 200
96. GLO MOBILE PREPAID: If customer uses an average of 155 minutes of less per month, then you should consider the Classic Plus package. For young professionals, the Easy Talk package, where they can enjoy a 10% discount on four registered Glo friends and family numbers. VAS We have a range of Value Added Services, all designed to enhance your Glo experience. Glo Caller Tunes is a feature that allows you to personalize your conventional ring tune; Text messaging (also known as SMS: Short Message Service) allows you to send and receive short messages and Glo Multimedia Messaging Service allows you to combine picture messaging, enhanced text messaging and audio messaging in a single message
100. Customer Retention (Defensive) A recent study showed 80% of company A’s customer prefer to receive more than one service from a single provider. They further determined that if it grouped four related services, the likelihood that customers would ever switch providers was reduced by 60%, even if the competition offered individual services at a lower rate MARKETING STRATEGIES
101. BUNDLING PROCESS This is a research to Determine 1.Which services your subscribers would like to have bundled. 2.The penetration rates you can expect to achieve. 3.Market segments to target 4.How to price service bundles (Discount?) 5.How to compose effective advertising messages
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