Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
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Mike Lewis, President of Kapost, presents the Anatomy of a Modern Marketing Campaign at Content2Conversion.
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Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
- 1. #B2BContentEvent PRESENTED BY Insert Title Here Insert Subtitle Here #B2BContentEvent The Anatomy of a Content Marketing Campaign Mike Lewis, Kapost
- 3. #B2BContentEvent#B2BContentEvent PROCESS Ideation Planning Production AnalysisDistribution
- 5. #B2BContentEvent#B2BContentEvent Ideation Planning Production AnalysisDistribution COLLABORATION Collaboration Across Process
- 10. #B2BContentEvent#B2BContentEvent Develop Ideation Process Internal Listening Direct Sales Services Support Social Networks Blogs Q&A Interviews Surveys
- 13. #B2BContentEvent
- 15. #B2BContentEvent 4 4 1 7 1 1 31 3
- 16. #B2BContentEvent 4 4 1 7 1 1 31 3
- 17. #B2BContentEvent
- 18. #B2BContentEvent Jan. Apr. Jul. Oct. Feb. May Aug. Nov. Mar. Jun. Sep. Dec.
- 21. #B2BContentEvent Meet Your Competition . . .
- 25. #B2BContentEvent#B2BContentEvent Top of the Funnel
- 27. #B2BContentEvent#B2BContentEvent Middle of the Funnel Circulate Subscribe Customize BuildTrust EarnValueExchangeRelevance!