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CONTENT MARKETING
BOOTCAMP
BOSTON
BRANDS MUST BECOME
PUBLISHERS
INFORMATION SCARCITY
INFORMATION ABUNDANCE
MARKETING OWNS THE
TOP OF THE FUNNEL
WHAT TO DO?
CONTENT: THE FORCE THAT MOVES
THE BUYER DOWN THE FUNNEL
THE DAY’S AGENDA
10:25am
Panel: Content – The
Fuel to Power Modern
Marketing
Joe Chernov, Kinvey
Dave Balter, BzzAgent
Mike Volpe, HubSpot
Erin Estep, SiriusDecisions
11:10 am The Content Model Erin Estep, SiriusDecisions
11:40 am
Don’t Forget the
Messenger!
Joan Babinski, Brainshark
12:00 pm Lunch
12:45 pm Thinking Like a Publisher Amanda Batista, Eloqua
1:05 pm
Middle of the Funnel
Distribution
Carlos Hidalgo, ANNUITAS
THE DAY’S AGENDA, CONT.
1:25 pm
Case Study: Thermo
Fisher Scientific
Katherine Scott, Thermo
Fisher Scientific
2:00 pm
How Content Drives
Success at AT&T
Bill Strawderman, AT&T
1:45 pm Break
2:50 pm Break
2:20 pm
Panel: Managing
Content Within the
Marketing Organization
Amanda Batista, Eloqua
Carlos Hidalgo, ANNUITAS
Katherine Scott, Thermo
Fisher Scientific
Bill Strawderman, AT&T
3:05 pm
Bonus Session: Financial
Services Track
Jason Rushforth, Eloqua
Welcome to Content Marketing Bootcamp Boston!
Welcome to Content Marketing Bootcamp Boston!
Welcome to Content Marketing Bootcamp Boston!
SOCIAL
#CONTENTCAMP
WHAT WAS THAT?
MISS SOMETHING? DON’T WORRY.
WE’RE VIDEOTAPING.
HAVE QUESTIONS?
ASK SOMEONE FROM
OR TWEET @KAPOST
CONTENT MARKETING
BOOTCAMP BOSTON
FIND MORE AT KAPOST.COM/RESOURCES

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Welcome to Content Marketing Bootcamp Boston!