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1. CRM FMCG

2. Can CRM be the star in the branded world of FMCG?
When data converts to comprehendibleinformation, it can be leveraged to extract
critical insights that can broaden the conversion funnel of any organization. And
the vivaciousFMCGindustry,withdue diligence, is no exception. Media attribution
& modeling can maximize the reach of your marketing efforts, improving
cognizance and increasing ROI targeting; but when you append the services of an
efficient CRM to yourefforts,yourmerchandising activities could not justboostthe
engagement levels but also can dismantle the barriers in favour of effective
optimization. This will drive sales, giving significantboost to your ROMI. But again,
it’s all easier said than done. To fathom this, let’s consider the activities of a mid-
size grocery store.
With no integrated platform architecture that can collect & organize consumer
information, the store erroneously lacks the data driven
business intelligence. So the ability to implement &
managetheir consumersis solely dependent on few of its
employees, who have acquired the knowledge about
brands & consumer preferences from the hard years in
their service. With no technology infrastructure to collect
this valuable data and channelize it to draw more consumers, notonly is the store
missing out on the opportunities of utilizing the expertise of their own resources
but is caught up in a muddle of inconsistent reporting & tracking, leading to a
humongous mess in its business efficiencies. Needless to say, the finger-pointing
amongstthe management& employees mighteven lead to eventualclose-downin
its near future. So, can CRM help? Of course it can! And here’s how it could -
Application & Advantages
The Customer Relationship Management, usually perceived as an intermittent
softwaresolution, is essentially a business strategy. Itcan be implemented across
all the major organizational domains of Marketing, Sales, Project management,
Customer services, et al. It has been successfully utilized across all kinds of
industries to manage customers, leads, accounts, partners, contacts, etc. By
automating the various domains like marketing, sales, customer services and

3. operations, it can have vital role in the surge of growth and profits of a company.
Some of the advantages of CRM include-
 Track & analyses consumer behaviors effectively
 Extract marketing insight to
accelerate innovation & decision
making
 Effective communication & sharing
of critical information among key
personnel
 Develop & enhance customer-
centric processes
 Create competitive advantages by
accurate measurement of customer
engagement
 Achieve intended Customer
satisfaction leading to happier
customer base
 Handle customer retention and
loyalty in a much better way &
improve it
Thus, CRM is not just a powerful tool for eminent business strategy but also a
philosophy to retaining and creating customer satisfaction and loyalty, which helps
generate sustainable competitive advantage, high ROI, ROMI, CLV, etc. These are
the attributes an FMCF company can do good to utilize to chart its own definite
path to success.
FMCG
Planning
On Trade
Off Trade
Store Checks
In Store Activities &
operations
Dynamic
Surveys
Complaints

4. Contact Us
USA
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Email: target@adjetter.com
Mumbai
Adjetter Media Network Pvt. Ltd.
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Mumbai – 400072
Cochin
9/943 (26/2705 G), KuttamparambilBuilding,
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Cochin - 682013

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