2. What we will cover…
1. The American Workforce
2. Job Seekers and their Social
Media Habits
3. Recruiters and Companies
using Social Media
4. Our Target Audience: Top
Talent and Gen Y
5. Employer Branding
6. The Benefits of Social Media
Recruiting
3. The American Workforce
Active Job Seekers – 26%
Currently actively looking
for a job
Passive Job Seekers – 48%
Currently employed but are
open to a new position with
the right company
75% of the workforce is
made up of Active and
Passive Job Seekers.
4. WHY WE CAN’T JUST
RELY ON ACTIVE JOB
SEEKERS
31% of Active Job
Seekers lie on their
resume
5The percentage of the
workforce that is
reached when relying
only on Job postings
and ATS, most are
active job seekers.
PASSIVE JOB SEEKERS USUALLY
YIELD TOP TALENT.
WHAT PASSIVE JOB SEEKERS
WANT:
53% more likely to want a
company culture that fits their
personality
120% more likely to want to
make an impact
33% more likely to want
challenging work
Only using Job Boards is a problem:
•Many active job seekers will spam
their resume to many postings.
•It takes an average of 844 online
visitors to yield a single hire.
5. Job Seekers and their Social Media
Habits
88%
64%
44%
Job Seekers that
have 1 social
networking profile
Job Seekers that
have 2 social
networking profiles
Job Seekers that
have 3 social
networking profiles
88%
64%
6. Facebook
•85% of all job seekers are on Facebook
•52% of all job seekers use Facebook to search for jobs
•49% of all job seekers use Facebook contacts for career gain
LinkedIn
•44% of all job seekers are on LinkedIn
•38% of all job seekers use LinkedIn to search for jobs
•38% of all job seekers use LinkedIn contacts for career gain
Twitter
•51% of all job seekers are on Twitter
•34% of all job seekers use Twitter to search for jobs
•35% of all job seekers use Twitter contacts for career gain
7. 1in6
Job Seekers credit social media
alone in finding their current job.
40%
Job Seekers that credit a referral
from their personal or
professional contacts or a social
media network for their job.
29%
Job Seekers that claim that they
have found their favorite or best
job from a social networking site.
9. Companies using Social Media
92% of US Companies have used social media networks in 2012 to
find talent and potential employees.
73% of US Companies have successfully hired a candidate through
social media.
89%
Were hired
through LinkedIn
25%
Were hired
through
Facebook
15%
Were hired
through Twitter
10. Since implementing Social Media
into their recruiting strategy:
of companies report they have received more candidates
49%
of companies reported an increase in candidate quality
43%
of companies saw an increase in employee referrals
31%
of companies report it takes less time to hire
20%
11. Top Talent Wants:
Respect
Transparency and ease when making career
decisions
A company culture fit
To work for a company with a strong employer
brand
MOST TOP TALENT CANDIDATES ARE PASSIVE JOB SEEKERS
Target Audience:
Top Talent
12. Target Audience:
Generation Y (Millennials)
Extremely tech savvy
Bring new and fresh ideas
Up to date with new social and market trends
Bring with them the value of their networks,
resulting in real time productivity through
collaboration
13. How to Reach Top Talent and Gen
Y
To tap into the talent of Gen Y, we need
to expand our online presence to meet
them where they are and engage them
through their preferred channels…
social media
We need to create, strengthen and
promote our employer brand through
social media so that we can personally
connect with this generation.
14. Employer Branding…
…is the essence of the employer/employee
contract. It’s the reason people join a company
and why they stay.
Companies with a strong employer brand report that
cost per hire is 2 times lower and they have a 28%
lower turnover rate.
Companies with strong employer brands also report
improved engagement, higher offer acceptance rates
and reduced recruitment costs.
15. A strong brand drives employee and
customer satisfaction which increases
loyalty and revenue growth!
Strong
Employer
Branding
Employee
Engagement
Productivity
Profitability
16. The Need for Social Media and a Visible
Employer Brand:
With transparency in the employer-employee contract, everyone knows
the deal going in, lowering recruiting and turnover costs.
Before applying for a role, candidates seek a solid understanding of
an organization and what it is like to work there.
Job Seekers know that the best opportunities are found through
people and not search engines. This is why we need to connect our
employer brand to social networks.
Personalized recruiting is a way to draw in top talent and Gen Y who
are seeking transparency and honesty from future employers.
In 2013 there will be an increased emphasis on personalizing
recruiting and connecting with candidates for an enhanced application
experience. It’s no longer about identification- it’s about connecting
and relationship building.
17. The Benefits of Social Media
Recruiting
Workplace Reputation Promotion
High Acceptance Levels of Job
Offers
Lower Turnover Rate Increases Brand Awareness
Community Engagement Stronger Recruiter Branding
18. The Benefits of Social Media Recruiting
(cont.)
Faster Recruitment Cycle
Increased Accessibility to
Student Demographic
Increased Candidate Diversity More Employee Referral Activity
Jobseekers Become Recruiters Access to Passive Candidates
New Sales
19. The Impact of Social Media on Recruiting Presentation
By Kara Loomis
Research References
1. Jobvite 2012 Job Seeker Survey
2. Jobvite’s 2012 Social Recruitment Survey
3. Fred Pryor – Recruiting through Social Media
4. Employing the Next Generation- Network Recruitment
5. Connecting to Generation C – Human Resource Executive Online
6. 5 Strategic Trends in Talent Acquisition for 2012, 2013 and beyond. – Sarah White on Slideshare. (CEO & Principal at
Sarah White and Assoc, LLC: Market Strategy for Human Capital Providers)
7. Next Year’s Recruiting Headlines, Trends and Next Practices – ere.net
8. How to Find Top Tech Talent on Social Media- Mashable.com
9. Avoid Post and Pray Recruting – talentmgt.com
10.Social Media Recruiting is Top Method for Company Hiring – Chicagonow.com
11.LinkedIn is Disrupting the Corporate Recruiting Market – Forbes.com
12.Job Seekers Choose Facebook Over LinkedIn, Twitter – Mashable.com
13.Social Media as Job Recruitment Tool, Up in 2012 – Deseret News
14.2013 Recruitment Technology Trends – Social Media & Talent Communities- Recruiter.com
15.Job Recruiters Turn to LinkedIn, Social Media Startups – Businessweek.com
16.5 Ways to Get the Most from your EVP – ere.net
17.4 Things to Make Sure Your Boss Knows About Employer Branding – ere.net
18.13 Benefits to Social Recruiting – White Paper by TweetMyJobs
19.Social Media Reaches Tipping Point for Job Seekers – social-hire.com
