3. Objectives To Study Frozen and cut Fruits and Vegetables in potential NCR markets. To Study Products, demand, exports and imports of Frozen and cut Fruit and Vegetables in the identified markets. To Study the quality and competition pertaining to Frozen And Cut Fruit And Vegetables. To Study the attitudes Of Consumers towards Frozen And Cut Fruit And Vegetables. To devise a market entry strategy for Mother Dairy for Frozen And Cut Fruit And Vegetables. To survey various retailers and examine their attitude towards stocking Frozen And Cut Fruit And Vegetables.
5. Company Background Fruit and Vegetable Unit was set up in the year 1988 by National Dairy Development Board . The good produced are marketed under the brand name “SAFAL” Unit complex is situated on 22 acres of land. 279 specially designed modern retail outlets have been set up in and around Delhi Capacity to sell 1,600 kilos of fruit and vegetables a day Fruit & Vegetable Unit is IS/ISO-9002:1994 / DIN EN ISO 9002: 1994 & HACCP Certified Organization.
6. Findings Source Mother Dairy Market share. 14,000 retail outlets and 845 exclusive outlets of Mother Dairy. An IQF facility with capacity of around 75 MT per day is also operational in Delhi. Demand for Frozen and cut fruit and vegetables. Emerging market for frozen and cut fruit and vegetable
Notes de l'éditeur
Once Sir Samuel Jhonson Said And I quote :“Agriculture not only gives riches to a nation, but the only riches she can call her own”Good Morning Everyone present in here. I am karanArora and I am here to give a presentation on my summer internship program which was successfully completed in Mother Dairy Fruit and Vegetable Ltd. My presentation will last for nearly about 7 mins and I will be entertaining questions in the end.Before I commence with the presentation please allow me to introduce you to the topics of the presentation.
I have fairly divided the presentation into 6 topics wherein ill be discussing about the objectives for a start and then the methodology used for analysis then comes the company background wherein I will tell u about the company.Data Analysis – Conclusions and learnings – Recommendations –
To Study Frozen and cut Fruits and Vegetables in potential NCR markets. To Study Products, demand, exports and imports of Frozen and cut Fruit and Vegetables in the identified markets. To Study the quality and competition pertaining to Frozen And Cut Fruit And Vegetables. To Study the attitudes Of Consumers towards Frozen And Cut Fruit And Vegetables. To devise a market entry strategy for Mother Dairy for Frozen And Cut Fruit And Vegetables. To survey various retailers and examine their attitude towards stocking Frozen And Cut Fruit And Vegetables.
Qualitative – smaller group and unstructured questionnaireQuantitative – larger group and structured questionnaire(Both were used, Qualitative for the group size and Quantitative for the Questionnaire)Primary was less , secondary was collected from news paper , journals and websites.Statistical MethodsPie chart Bar diagramColumn diagramDoughnut diagram
Set up in 1988 , it a corporate body owned by the government of India which acts as a direct link between the fruit and vegetables growers and the consumers.NahIt comprises of a prefabricated building that consists of cold store chambers with different sets of temperature and humidity conditions suitable for storage of various fruit and vegetables.It has controlled atmosphere chambers and ripening rooms, deep freeze rooms, preparation hall, processing hall, dispatch hall, reception, dispatch facilities etc. Material handling is done in specially designed plastic crates with the help of forklifts
