This document provides guidance on targeting bloggers for public relations efforts. It discusses different types of bloggers, including those focused on specific industries or categories. It then lists eight commandments for pitching bloggers, such as commenting on their blogs first before pitching, getting contact details correct, showing knowledge of the blogger's interests, being persistent but not stalking, and tracking how bloggers promote shared stories on social media. The overall recommendations are to engage with bloggers authentically and respect their preferences for how they like to receive information.

1. PR Guidebook to targeting bloggers

2. Type of bloggers DOMAIN/ INDUSTRY SPECIFIC BLOGGERS – like tech, auto, mobile, android, travel, culture, fashion, lifestyle etc PERSONAL BLOGERS or INDUSTRY/ CATEGORY SPECIFIC BLOGERS INDIVIDUAL BLOGS or COLLABORATIVE BLOGS TEXT/ PHOTO/ VIDEO BLOGS

3. Most Journalists are opening their own blogs

4. 8 COMMANDMENTS while pitching to bloggers

5. 1. Comment First Pitch Later

6. 2. Preferably, first talk to them over the phone* *Especially true for nascent bloggers – as they would not have dealt with PR professionals as much to understand what is wanted, how to go about it and how they can help.

7. Get their details right 3.

8. 4. Show you know who they are

9. 5. Don’t stalk; but be persistent

10. 6. Send regular doses of information

11. Press releases 7. “NO, I’d much rather be pitched a story idea that is tailored to my blog” Do you send them to bloggers or no? “YES, its nice to receive updates” *It’s good to know their personal preferences as there are 2 sides of the coin.

12. And finally…

13. 8. Bloggers actively promote their stories on Facebook and Twitter –track their tweets/ shares/ comments

14. THANK YOU & Hope this is of help 