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Digital Marketing
       The Future is Now!
About YRALS
• Set up to create social media campaigns for brands on an ROI Basis in 2008

• YRALS was founded by Jaideep Bir along with an angel investor and has a
  30 member team in Mumbai

• YRALS executes SMO in two formats:
   – Qualitative Engagement
   – Quantitative Traffic

• YRALS also specializes in creation of web properties for Brands that
  enhance interactivity and build Brand loyalty

• The company has executed Social Media campaigns for over 200 clients
  across sectors including:
 Media | BFSI| Automobiles | FMCG| Mobile|Technology | Food & Beverage
What We Do




WEBSITES                   SOCIAL APPS




    BANNERS                MOBILE APPS
SOCIAL APPS


•   Utility Apps
•   User-Generated-Content (UGC) based Apps
•   Referral Apps
•   Pledge Apps
•   Quiz Apps
Utility Apps
Amul Butter Bash
             (http://on.fb.me/amulbutter)
A Unique Voting App, that engages users to like their favorite Amul Butter
 Topical, share it & Invite others to win an autographed coffee table book
                           with their favorite Topical
Amul Butter Bash
Like To Play The Application
Amul Butter Bash
Users Have To Follow The Instructions
Amul Butter Bash
Vote For The Topical You Like
Amul Butter Bash
Users Can Share Their Favorite Topical
Amul Butter Bash
Users Can View The Most Liked Topical
Amul Butter Bash
Gallery of All Topicals
The Nano Expert Quiz
           http://on.fb.me/nanocontest
A Quiz App to let users determine if they are Experts on the Tata Nano, and
                   rewards users who score in the Top 10
The Nano Expert Quiz
  Like To Play The Quiz
The Nano Expert Quiz
Users can Answer or Skip Questions
The Nano Expert Quiz
Score is based on Questions Answered Correctly, Incorrectly & Time Left
The Nano Expert Quiz
Auto-Filled Registration Form to Allow Easy Registration
The Nano Expert Quiz
  Final Leaderboard Page
Fashion @ ModART
               http://on.fb.me/MODART
A Utility App, that allows Fans of Mod’art Fashion Institute to
  Sign Up for a Course, View Campus Photos & Testimonials
Fashion @ ModART
Signup for Any Course from within Facebook
Fashion @ ModART
View Course Details, Testimonials & Photo Gallery
Phele Kaun Khayega?
          http://on.fb.me/pehlekaun
A Lightweight Contest App, that combines a simple TUG-
        OF-WAR game with a light quiz contest
Phele Kaun Khayega?
Like The Page To Play Tug-Of-War
Phele Kaun Khayega?
Allow Access Of The Profile Of The User
Phele Kaun Khayega?
  TUG-OF-WAR + QUIZ




                      TUG OF WAR
                          GAME




                      QUIZ CONTEST
Phele Kaun Khayega?
Wackiest Answer Will Win Gift Hamper From Cadbury 5 Star
Phele Kaun Khayega?
View other entries / Vote for any entry
Club 18 – 30 Resort Locator
           http://www.facebook.com/pages/OwnRisk/180165661994926?sk=app
                                 _244299102314272

A Locator App to let users navigate Club 18 – 30 resorts within the world map,
and discover info, deals and pics available from place to place.
Also has built in Social Sharing Features including Tweets, FB Share and an
Invite Friends option.
Club 18 - 30 – Resort Locator
User can type in the destination or select from a given list.
Club 18 - 30 – Resort Locator
After selecting location, click on Club 18-30 to discover info, deals and pics
               of that place made available on their website.
Club 18 - 30 – Resort Locator
Social Sharing features including Tweet, Share and Invite Friends.




                                                         Share




          Invite Friends
Dorothy Perkins
        http://www.facebook.com/dorothyperkins?sk=app_115466815203924

An product showcase app that lets users browse through Dorothy
Perkins’ latest releases.
Dorothy Perkins – DP Daily
A user can browse through DP’s latest product releases and ‘Like’ them
    which gets shared on their wall and hence creates viral reach.
Dorothy Perkins – DP Daily
A user can click on any of the windows which will take him to the DP e-
       commerce website, allowing them to buy what they like.
Our Clients
Our Clients
AUTO




BFSI




EVENTS                 EDUCATION
Our Clients
FOOD & BEVERAGE




FMCG
Our Clients
FILM & TV




MOBILE
Our Clients
TECHNOLOGY




MISC.
Connect With Yrals

CEO:
                             Address:
   Name: Jaideep Bir           D1, Pioneer Heritage II, Daulat
   Mail: Jaideep@yrals.com     Nagar
                               Off S V Road, Santa Cruz(W)
                               Mumbai - 400 054. Maharashtra
For Sales (Social Media):
                               Call : +91-22-2661 5764
    Name: Adriel George        Mail : contact@yrals.com
    Phone: +91 97732 98832
    Mail: adriel@yrals.com

For Sales (Apps):
    Name: Karan Singh
    Phone: +91 9769996268
    Mail: karan@yrals.com

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Yrals Case Studies - Utility Apps 2011

  • 1. Digital Marketing The Future is Now!
  • 2. About YRALS • Set up to create social media campaigns for brands on an ROI Basis in 2008 • YRALS was founded by Jaideep Bir along with an angel investor and has a 30 member team in Mumbai • YRALS executes SMO in two formats: – Qualitative Engagement – Quantitative Traffic • YRALS also specializes in creation of web properties for Brands that enhance interactivity and build Brand loyalty • The company has executed Social Media campaigns for over 200 clients across sectors including: Media | BFSI| Automobiles | FMCG| Mobile|Technology | Food & Beverage
  • 3. What We Do WEBSITES SOCIAL APPS BANNERS MOBILE APPS
  • 4. SOCIAL APPS • Utility Apps • User-Generated-Content (UGC) based Apps • Referral Apps • Pledge Apps • Quiz Apps
  • 6. Amul Butter Bash (http://on.fb.me/amulbutter) A Unique Voting App, that engages users to like their favorite Amul Butter Topical, share it & Invite others to win an autographed coffee table book with their favorite Topical
  • 7. Amul Butter Bash Like To Play The Application
  • 8. Amul Butter Bash Users Have To Follow The Instructions
  • 9. Amul Butter Bash Vote For The Topical You Like
  • 10. Amul Butter Bash Users Can Share Their Favorite Topical
  • 11. Amul Butter Bash Users Can View The Most Liked Topical
  • 12. Amul Butter Bash Gallery of All Topicals
  • 13. The Nano Expert Quiz http://on.fb.me/nanocontest A Quiz App to let users determine if they are Experts on the Tata Nano, and rewards users who score in the Top 10
  • 14. The Nano Expert Quiz Like To Play The Quiz
  • 15. The Nano Expert Quiz Users can Answer or Skip Questions
  • 16. The Nano Expert Quiz Score is based on Questions Answered Correctly, Incorrectly & Time Left
  • 17. The Nano Expert Quiz Auto-Filled Registration Form to Allow Easy Registration
  • 18. The Nano Expert Quiz Final Leaderboard Page
  • 19. Fashion @ ModART http://on.fb.me/MODART A Utility App, that allows Fans of Mod’art Fashion Institute to Sign Up for a Course, View Campus Photos & Testimonials
  • 20. Fashion @ ModART Signup for Any Course from within Facebook
  • 21. Fashion @ ModART View Course Details, Testimonials & Photo Gallery
  • 22. Phele Kaun Khayega? http://on.fb.me/pehlekaun A Lightweight Contest App, that combines a simple TUG- OF-WAR game with a light quiz contest
  • 23. Phele Kaun Khayega? Like The Page To Play Tug-Of-War
  • 24. Phele Kaun Khayega? Allow Access Of The Profile Of The User
  • 25. Phele Kaun Khayega? TUG-OF-WAR + QUIZ TUG OF WAR GAME QUIZ CONTEST
  • 26. Phele Kaun Khayega? Wackiest Answer Will Win Gift Hamper From Cadbury 5 Star
  • 27. Phele Kaun Khayega? View other entries / Vote for any entry
  • 28. Club 18 – 30 Resort Locator http://www.facebook.com/pages/OwnRisk/180165661994926?sk=app _244299102314272 A Locator App to let users navigate Club 18 – 30 resorts within the world map, and discover info, deals and pics available from place to place. Also has built in Social Sharing Features including Tweets, FB Share and an Invite Friends option.
  • 29. Club 18 - 30 – Resort Locator User can type in the destination or select from a given list.
  • 30. Club 18 - 30 – Resort Locator After selecting location, click on Club 18-30 to discover info, deals and pics of that place made available on their website.
  • 31. Club 18 - 30 – Resort Locator Social Sharing features including Tweet, Share and Invite Friends. Share Invite Friends
  • 32. Dorothy Perkins http://www.facebook.com/dorothyperkins?sk=app_115466815203924 An product showcase app that lets users browse through Dorothy Perkins’ latest releases.
  • 33. Dorothy Perkins – DP Daily A user can browse through DP’s latest product releases and ‘Like’ them which gets shared on their wall and hence creates viral reach.
  • 34. Dorothy Perkins – DP Daily A user can click on any of the windows which will take him to the DP e- commerce website, allowing them to buy what they like.
  • 37. Our Clients FOOD & BEVERAGE FMCG
  • 38. Our Clients FILM & TV MOBILE
  • 40. Connect With Yrals CEO: Address: Name: Jaideep Bir D1, Pioneer Heritage II, Daulat Mail: Jaideep@yrals.com Nagar Off S V Road, Santa Cruz(W) Mumbai - 400 054. Maharashtra For Sales (Social Media): Call : +91-22-2661 5764 Name: Adriel George Mail : contact@yrals.com Phone: +91 97732 98832 Mail: adriel@yrals.com For Sales (Apps): Name: Karan Singh Phone: +91 9769996268 Mail: karan@yrals.com